Tag Archive: Website


Even though past year and a half, the Link Building has opened up doors to other ranking factors such as “Mentions” and social networks relevance, but it is still one of the basic pillars of any SEO strategy.

What has changed is the way that we must develop the Link Building Campaigns, if before you wouldn’t care much about how organic your links were, or anchor texts for a second, well Google is now keeping an eye on any suspicious M.O. that we could be engaging for these results. (That sounded so Horatio from CSI:Miami)

1. DIVERSITY AND EASE

Hand holding a glass ball with words

This is not something that I put in first place by mistake, these are two factors that we must insist the most, diversity and ease, becoming key factors to achieve success in any area of online marketing and link building, it couldn’t be less than that.

And with diversity i mean both link sources ( Forums, blogs, local media…) and the best way of getting this is with original content, even if it’s an image, a video, an info graphic or even a whitepaper; this way we will get true organic back links.

2. EVERGREEN CONTENT:

 

Evergreen content tag

We like to call this “green sprouts”, let me explain it better, this is content that does not devalues with time, even if months or years go by, it is still interesting and link-able as the day you published it.

And how do you get this? I always think of the list of strategies of Link Building from Point Blank SEO, shared over 4,000 times and with 409 domains linking to it.

Click to Enlarge Image

But what is the first thing we need to do if we want to create Evergreen content, we need to avoid writting about current news or “Trending Topics” , this kind of content works well on short term, but it disappears right away; what is best is for us to focus in a doubt or a problem, for example : “Which are the best strategies for Link Building” and give a solution, but squeezing every detail into the article to help resolve the doubt/problem.

In EConsultancy, there is a great article about 15 ways to optimise your evergreen content strategy.

3. HAS TO BE SOMETHING WORTH SHARING

Line of light bulbs only one lit, people gathering on to lit bulb

Putting it other way I would say, it has to be something that people is interested in and it does not necessarily needs to be a post in your blog. What I don’t mean to create something that will only link just beacause, but creating a video, a picture or a presentation that someone could later include in their own content, something that will be later claimed by you as a link, in  case they didn’t included it already.

 

4. NOT EVERYTHING HAS TO BE LINKS

Hand Shake

Meaning that even if it’s mentioned it may not link to our brand or our business in a post, but Google will relate immediately a certain kind of content to our brand, and our brand to our page, so don’t go crazy if someone does not link you properly.

5. THINK OFFLINE

 

Not all you do to make your online presence better, necessarily needs to be online. Any action that you do offline might result interesting people of your niche, and it could easily turn into news, as well as converting these echoes into links and mentions for you.

Let’s use as an example, you have a Design agency and you’re offering a free Photoshop course, with a bit effort on social networks you could spread the word about something a lot of people would be interested in, because you need to give (your followers something they can relate in real life), so you can get (the client’s loyalty, share, mention and recommendation).

6. TAKE ADVANTAGE OF THOSE WHO ARE ALREADY LINKING YOU BACK

Wouldn’t it be more likely that someone who has already exchanged back links with you would do it again? Help yourself with theses guys to share and promote your content, if your previous content has been interesting for then, the chances that they link you again will boost importantly. Look in your link profile with a tool like Open Site Explorer to see who has linked to you previously and contact them.

 

7. INVITE BLOGGERS TO SUBMIT TO YOUR BLOG

 

Asides from the classic way of getting back links by guest blogging, invite other bloggers to publish in your blog, they will not only add variety to your content, it will make these bloggers give you relevance in social networks and will definitely link you in the future about they post they made for you, or even using any of your content as a link too.

 

8. BE CONSISTENT

 

Something very important to get organic back links is being constant when it comes to publish content. If too much time goes by between posts, (like we’ve missed out for a few weeks, but hey what can I say is not easy to work Web Development, Guilty!) your reades will start to forget you exist (Pretty please, don’t). Neither is necessary to publish every day, it is better to create quality content once a week than publishing something mediocre every day.

 

9. ADD VALUE

 

If you will center in Link Building in forums and blog coments, the only advise we will give you is to add value to it, and don’t just try to be slick and slide your link at all costs, and overall if these are links that have poor relevance to Google, relevant comments/posts will bring relevant traffic to your web.

 

10. UPDATE YOUR CONTENT

 

If in the past you’ve published something that’s been very successful, why not use that too?
Go through your most successful posts and try to update them, could be with new information or a new focus. If it has worked before, it is most likely to work again.

11. UPDATE CONTENT (FROM SOMEONE ELSE)

This strategy is very effective and useful. Using this tool to find outdated contentyou will be able to see which content has been created for a key word, you can also compare dates, in order to see if the subject is outdated, create the same content updated and contact the websites who originally posted it and suggest them to re-post it.
The best way to find this kind of content is finding any date in which there was an important change, for example, if your niche is Formula 1, almost every year between certain dates there will be new updated FIA norms or rules, searching in these specific dates it is more likely that you find them.
Thank you so much for reading once more, and for your loving patience, we hope you’ve enjoyed. Any questions, suggestions please let us know! We’re here to help.
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BOOST WEB & SEO

4645 East Anaheim St.
Long Beach CA 90804
CALL NOW 800-524-2320

Mistakes are human, on the SEO field, getting confused over and over again is the only way hit number one position on web rankings, which is the reason why we are used to this kind of M.O. more than any other online marketing field, to deal with useless tactics or a wrong approach until we press the right button. Is hard to learn from other’s experiences, since we didn’t live them, but here’s a list of things you’d like to know to save you some time and a few headaches with your SEO company or your Page Ranking agency.

SEO is changing, and this trend is causing that many agencies whom, before now, boasted performance are constantly being attacked by Penguins and Pandas for not having been able to adapt to the times.

 

It is clear that older tactics don’t work anymore, and because of that it is more important than ever to validate your agency or SEO professional’s capacity to ensure you that they know what they’re talking about, and even more important, that they won’t cause you any permanent penalty or ban to your website.

 

A little clarification here

 

It is very possible that in any other area of your SEO campaign may not be giving you the results you were expecting. Aside from the typical online marketing variables, we find a Google factor, a mutable algorithm that changes at least once a day. Also the SEO usually depends on interdepartmental coordination (Social Media, IT, content …), that in many cases is not fast or it is not directly related, what could be the answer to some of your goals are not reached as expected.

 

Also, it would make a great difference if you have used any online audit, link building campaign, or a full SEO service only once.

 

With this being said, there’s simple ways of detecting when a company is not what they promise.

 

 

Not thinking about goals:

 
 

This is applicable for any area, but in SEO it lies in an ABC approach.

 

Your SEO plan shouldn’t be “Increase SEO traffic” or “Rank number one on this keyword”. Establish concrete and reachable goals, and evaluate how much does this goal adapts to your case. Is not the same that you want to increase your link profile, that making your landing page traffic quality better, in both the KPI’s and targets will vary.

 

Too Many Links, Too Fast

 

Every good website needs its prelims, just like asking out a girl or a conversation with your boss about a raise.

 

If the month the agency you work with tells you they’ve created 100 back links, do not trust. In fact, distrust a LOT. It wouldn’t be the first account that i see that all of the sudden has 50 articles with an obvious spinning in every article farm from here to China. Ask for details and go over them manually. Some tools like Ahrefs that give you the option to see a 2 months history of your link profile growth, so you can see if your growth is coherent or not.

Quality over Quantity

 
 

Same way, if the strategy is built to increase authority of your website goes over hundreds of low quality links before some high quality ones, keep asking questions. You could be in front of a clear scam indicator or faulty criteria.

Thinking of Google

 
 

The previous SEO used to be a little pirate. Let me explain myself here, if 1 out of 3 words from the text have to be cheap catchy phrases to be top ranking for Google, we do it and the user, well.. let them survive as they can.

 

But as Bob Dylan would say, Times are a’ changing, so what we must do now is make sure that Google understands what is our website about (that shows on the content and everything else) but overall that the user feels comfortable navigating, that reads it well and that shares, links or interacts with the website.

SEO without garrison

 
 

SEO a Capella is very tasteless, it needs some dressing that makes it come out to live and give sense to it, try serving yourself some Social Media or PPC, and keep looking at the buffet to see what else would you need.

 

A good SEO company will suggest you content to make them viral on Social Networks, blogger contests for products, the possibility of making an event, a usability audit, test a new platform for your e-commerce, change a word here or there, an injection on SEM for a long tail keyword.. if they’re not doing this there’s huge possibilities that they’re not putting love into your account that is serious mistake

 

It is clear that there’s a lot of horrible websites, that makes you feel sad when you see them and some even take you back to 1999, to the Frontpage times, keyword stuffing and SEO’s with avatar pictures of Matrix (Flashbacks everywhere!)

 

Luckily we’re leaving that era behind, the hard way and a slower pace than we would like to, but it’s being left behind for good.

 

And also luckily for everyone, it is becoming easier and easier to identify an agency that is trying to scam you.

 

Hope you like this reading, stay tuned for more.

 

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BOOST WEB & SEO

 4645 East Anaheim St.

Long Beach CA 90804

 CALL NOW 800-524-2320

 

 

E-commerce also known as Electronic Commerce, is a term for any tipe of business, or commercial transaction, that involves the transfer of information and/or funds across the Internet. It covers a range of different type of businesses, from consumer based retail sites, as well as auction or music sites, to business exchanges trading goods and services between corporations. It is currently one of the most important aspects for the Internet to emerge.

E- commerce allows consumers to electronically exchange goods and services with no barriers of

time or distance. It has also expanded rapidly over the past 5 years and it’s predicted to continue at this rate, or even accelerate.

There’s different types of E- commerce, such as:

• B2B (Business to Business):

 
These transactions are those where both the transacting parties are businesses. e.g., Manufacturers, Traders, Retailers, etc…

• B2C (Business to Consumer): 

These are when a business sells electronically to end-consumers.

• C2C (Consumer to Consumer):

Some of the earliest transactions in the global economic system involved barter — a type of C2C transaction. But C2C transactions were virtually non-existent in recent times until the advent of ecommerce. Auction sites are a good example of C2C ecommerce.

Do We Really Need to Talk About the Benefits?

Once you’ve chosen the kind of E-commerce you need, start selling your products and Services abroad, and make more money, even while you sleep!

Open up that awesome international market, do it with the best:

  Boost Web & SEO

4645 East Anaheim St.

Long Beach CA 90804

  CALL NOW 800-524-2320