Tag Archive: SEO


There’s days in which Muse is not your friend, and leaves you alone as if it was telling you 

“You’re on your own, deal with it!” If today is one of those days and inspiration is gone, don’t think everything is lost, because, there’s ways to help you create a good content even if you’re not inspired.


The mos important thing is not to feel overwhelmed, and over all you must search well, What can you do when you’re not inspired?

 

Cure Content

 

 

Of course you have your top 10 sites that you use as a pattern when it comes to writing an article. You can create a small recap with all the best news from each blog in a frequent basis, and you will be serving your readers with useful and interesting information. With this being said, you will be killing two birds with one bullet, you will have fresh content and up to date, and alse you will create a different post from the ones you usually do.

 

Ask your friends and followers



There’s nothing better than writing something interesting for those who read you, and when you’re missing inspiration you see all that your friends  followers and fans will like to read on your blog. Take a peak on to what is being talked about on social networks, Twitter in this case can be a great ally. Create filters related to the theme/subject of your blog and organize all the information that you see that is alike, then give a personal touch and make a post of your own with updated content.

 

Escaping traditional formats


There’s a lot of kinds of contents that you can do. Escape from the traditional post in which you show text with many images and jump into another kind of content, like interviews, blog collaborations, recaps, info-graphics, etc. A good content is the one that is done with love and desire, and of course, asking the collaboration of other bloggers so they comment and/or answer your questions as to any topic (interviews), this could be something that could fascinate your readers. Asides from these kinds of content, you must link each one of the bloggers you will interview , it will help you to get organic back links.

 

Create Content, even when you don’t need it


We can make researches on specific data that we would like to bring into our blog. We just need to be creative, original and knowing how to filter information. For example, conduct a study on to which kind of data would help your users. Write your thoughts on this topics, and give them your personal idea about it, of course using some “literature“, give an opinion about this data and you may come up with wonderful conclusions. In the end, what matters most, are your conclusions and your own examples, never forget this, don’t forget this.

 

Reactivate posts


Do you thing that once you make a post, you must forget about it, Not at all! Check those posts that worked better for you , read the content and look if you could turn it around adding  something else to the old content. This simple gesture will help you reactivate those old rusty posts so they continue to drive traffic to your blog, and those who just needed some updates or text or images, so they continue to be useful and read.

 

Do something to inspire yourself


Live through my words, you’re sitting in front of your PC and you don’t know what to write about. Minutes go by, hours go by and you still have nothing, not even a word. (*cough* fixes her throat) Excuse me, Do you think that by being there all sittin’ in your chair staring at the monitor real closely you’ll get something? Get UP and DISCONNECT  go for a walk, listen to music, read a good book, go see a good movie.


Breathe some fresh air so you can unplug and enjoy of these new ideas to feed your creativity, it will make you break the routine and you will for sure be back on your computer with another mind set and wanting to create new content.

 

You will have plenty of options when it comes to great ideas to create a great content, the most important thing for you to know how to keep a good blog updated, is not always pure original content. This post is a clear example that not too long ago we made a Blogging 101 for Rookies, and some more posts on content ideas!


Thanks for reading! Enjoy

 

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Long Beach CA 90804

 

 

CALL NOW 800-524-2320

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Hey guys we’ve …

Hey guys we’ve been out for a while now, but stay tuned a Monday post is on the way !

Boost Web SEO

http://www.boostwebseo.com

While going over some marketing surveys lately, I actually realized the true importance given to social networks nowadays, so i decided to put this little post together for you guys, please enjoy.
Observing Anderson Analytics, we’ve discovered that after surveying  members of Facebook, that at this moment use social networks consider this a very effective and efficient way to obtain opinions of the decision makers nowadays.

Just like these reports show, 66% of the individuals surveyed have admitted that they have a lot to do in the decision making of their companies or businesses. These members are also more active inLinkedIn, and are the best source of qualified opinions, becoming great influence in different groups.The thing is most people rather use a product that has been recommended by either someone they know or a public/famous figure.

Everything is changing. These social networks represent a great opportunity for market researchers, making communication possible among that audience that is hard to reach with printed media. So companies understand and respond to costumer’s needs, their behavior and preferences in a more direct way.

No we as ourselves this question… Are social networks the future for market researchers? I guess so.

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BOOST WEB & SEO

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Long Beach CA 90804

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What can you do to get organic back links?

 

1. Offer good content:

Apple with Fresh Content sign in front

 With a good content you have part of the work already done. If your content is good, you will soon have more and more users following you, comment your posts, and the word to mouth will do the rest. Little by little you will be linking from other blogs as a reference for your quality content.

 

2. Create Relationships:

Two man shaking hands through laptops

Talk with other bloggers about your subject, establish relationships with them, and comment in their blogs. Besides giving us popularity among other bloggers and their followers, will help us create direct relationship with each and every single one of them.

 

3. Be yourself in social media and offer interesting content:

 

content marketinf and link building collapse in one circle

 Comment in similar blogs, and get to know them well. If your comment is worth it, as soon as you start establishing a friendship with them, they will also comment on your website/blog, and over the most important thing, the will share your content among their followers. That, of course, if you do it using “Common Sense” (Here we go again!), blowing your own whistle doesn’t work, comment to add value, not just to post your links.

 

4. Anytime you feel inspired while writing, mention it!

Feel inspired and create enthusiasm

  There’s no inspiration gurus nor divine muses, the good ideas are always found with previous work. This is something fully beneficial for both you and your readers, and there’s nothing better than being grateful.

 

it is not happy people who is thankful, it is thankful the people who are happy

 

And remember that the most important thing, overall, is to do it with love, and common sense, we’re said it a few times already, but… It is our job to do so!

 

Thanks for reading!

 

 

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BOOST WEB & SEO

4645 East Anaheim St.
Long Beach CA 90804

CALL NOW 800-524-2320

 

become a better blogger sign

Creating a blog for the firs time can seem overwhelming, but the truth is, it’s one of the simplest ways to join the online community. Check out these tips to make sure your blog is positioned for success:

 

1. DEFINE CLEAR GOALS:

man with a jiggsaw piece on a road to a bign Goal sign
 
 
 
Before you start a new blog, it is of huge importance to define your goals for it. Your blog has a better change of success if you know from scratch what you hope to accomplish with it. Are you trying to establish yourself as an expert on the field? Are you promoting your business? Do you blog for fun only and to share your ideas and opinions? Your short and long term goals for your blog are dependent on the reason why you’re starting it anyways. Think ahead of time on what you’d like to gain from your blog in 6 months, 1 year, 5 years . Then design, write and market your blog to meet these goals.
 

2. KNOW YOUR AUDIENCE:

man using a speaker towards a crowd
 
 
Your design and content should reflect the expectations of your audience. For example, if your intended audience are young adults, the design and content will be really different than a blog targeted to business professionals. Your audience will have inherent expectations for your blog. Don’t confuse them but rather meet and exceed those expectations to gain reader loyalty.
 

3. BE CONSISTENT:

 
bullseye with 3 darts on it
 
Your blog is your brand, just like Coke or Adidas, your blog represents a specific message and image to your audience, which is your brand. Your design and content should consistently communicate your overall brand image and message. Being consistent allows you to meet your audience expectations and create a secure place for them to visit again and again. That consistency will be rewarded with reader loyalty.
 

4. BE PERSISTENT:

bullseyes and darts
 
 
A busy blog is a useful blog. Blogs that are not updated frequently are perceived by users as static web pages. The usefulness of blogs comes from their timeliness. While it is important not to publish meaningless posts, since you may bore your audience, it is important that you update frequently. The best way to keep readers coming back is to always have something fresh out of the oven, which is meaningful,  for them to enjoy!
 

5. BE INVITING:

 
two man shaking hand
 
One of the most unique aspects of blogging it is social impact. Therefore, it is essential that your blog welcomes readers and invites them to join a two way conversation. Ask your readers to leave comments, ideas and even suggestions. By doing this you show readers that you value their opinion, and this will keep the conversation going.
 
6. Be Visible:

man holding a Brand sign


Most of your blog’s success relies on your effort outside your blog. Those efforts include finding like minded bloggers and commenting in their blogs, participate in social bookmarking through sites such as Digg or StumbleUpon, and join social networking sites such as Facebook and LinkedIn.Blogging is not a demonstration of, “If you build, they will come”. Instead, creating a successful blog requires hard work by creating meaningful content on your blog as well as working outside of your blog to promote it and develop a community around it.
 

7. TAKE RISKS:

 

  

fish jumping from a small water bowl to a big one
 
 Beginner bloggers are often afraid of the new blogging tools and features available to them. Don’t be afraid to take risks and try new things. From adding a new plug-in to hold your first blog raffle or contest, it’s important that you maintain your blog fresh by implementing changes that will enhance the user experience, instead of overloading it, most likely causing your blog to crash (WordPress). And don’t become a prey for those “Awesome” brand new widgets or pluggings, instead go over your blog’s true needs and goals and review each potential enhancement in terms of how will it make your blog better and how your audience will respond to it.
 

8. IF YOU DON’T KNOW, ASK FOR HELP!

a paper guy helping another paper guy get off paper
 
 
 
Even the most experienced blogger understands the blog-osphere is an always changing place and no one knows everything there is to know about blogging. Most important yet, bloggers are part of a close knit community, and the majority of bloggers understand that everyone is a beginner at some point. In fact bloggers are one of the most reliable and helpful people you can find on the net. Don’t be afraid to reach out and ask any questions. Remember, A fool is that one who never asks questions, rather than the one who risks himself to have some answers.
 

9. KEEP LEARNING:

 

learn sign
 
 
It seems like everyday there’s a new tool available for blogs. The Internet changes are quick and sometimes even drastic, and blogging is not a niche that makes the exception. As you develop your blog, take the time to research new tools and features, and keep track of the latest news in the blog world. You never know where a new helpful tool will be launched that can make a true difference when it comes to great enhancement that could make your like easier and your readers happy.
 

10. AND OVERALL, BE YOURSELF:

just be yourself sign
 
 
You have to remember that your blog is an extension of you and your brand, and your loyal followers will keep coming to hear what you have to say. Add up your personality into your posts and adapt a consistent tone for your posts. Review if a corporate tone would be better for your blog, or maybe a youthful tone, or a comic tone. Then stay consistent with that tone in all your blog communications. People don’t only read blogs to read news , they could read the newspaper instead. so don’t blog like a news reporter, spice things up!

And here it is, 10 tips to be a better blogging! Hope this helps you guys, please show us some love and comment and share!

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BOOST WEB & SEO

 
4645 East Anaheim St.
Long Beach CA 90804
 
 

CALL NOW 800-524-2320

 

Now after, months or weeks of hard work along with your web developer, making sure you have all you need to be on top of your competition’s design and function wise, NOW you finally have a website, you’ve worked the page along with your web designer, everything looks in it’s right place. So what do you do now? You need to start bringing people in so they can see your website, this can only be done by SEO experts, like us !


SEO, stands for Search Engine Optimization, which really means applying the proper techniques so search engines can find you whenever someone is looking for a product or services of you niche in your area, town, city, state or even country.

 

Yeah but, how is SEO Done?


There’s two kinds of SEO* , and these are the following:

 

On site SEO:

 

 

Focuses exclusively on the website, by:

 

• Creating right clean content

 • Reviewing of all images and text

 • URL formats

• Meta descriptions and tags

 • Loading time optimization, etc… 

 

 

 

Off site SEO:

seo_link_exchanges_0_0


Is in charge of all external relationships of the website, and there are multiple factors that can  influence a web site’s positioning, such as back links that directing to your page, or competitors, Off-site SEO is based on evaluation and optimization of these factors.


One of the most important factors of the Off-site SEO is link building, generating links that would point to your web in external websites, which will make Google give your page more relevance.


Other aspects can include competition’s monitoring, or even filing complaints to search engines when they are developing unethical behaviors.


With many search engines , we have to be very careful when we do Off-site SEO, because now one negative backlink on your profile can be negative for your website too.

 

 

*(Not to be Mistaken with SEO Practices: Black, White and Gray hats is something else. Please click here.)

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You started your business 3 years ago or even less, everything seems to be figured out by now: your business is running well, all bills are being paid on time, the workers are happy, you have stock, costumers coming into the store front, but you still have costumers asking you what’s your website address, or what’s your twitter, or your Facebook and the only answer that comes to your head is : We’re working on it.

 So at this point, even though everything is running fine and dandy’, you still need that online presence everyone is talking about. 

 It all starts with a website, is pretty much like an online presentation card, or a brochure of your products and services, who you are and how to be contacted, your locations and pictures and text of all you do. Sounds easy, right? Well you can’t do it yourself, you’d need a Web Developer to create the website for you, since they know how to build and program everything that your business will need in order to create a great website, including graphics, applications, etc…

At this point in history we have 3 kinds of websites: 

Web 1.0:
It is the “readable” phrase of the World Wide Web with flat data. In Web 1.0, there is only limited interaction between sites and web users. Web 1.0 is simply an information portal where users passively receive information without being given the opportunity to post reviews, comments, and feedback.

Web 2.0:
It is the “writable” phrase of the World Wide Web with interactive data. Unlike Web 1.0, Web 2.0 facilitates interaction between web users and sites, so it allows users to interact more freely with each other. Web 2.0 encourages participation, collaboration, and information sharing. Examples of Web 2.0 applications are Youtube, Wiki, Flickr, Facebook, and so on.

Web 3.0:
It is the “executable” phrase of Word Wide Web with dynamic applications, interactive services, and “machine-to-machine” interaction. Web 3.0 is a semantic web which refers to the future. In Web 3.0, computers can interpret information like humans and intelligently generate and distribute useful content tailored to the needs of users. One example of Web 3.0 is Tivo, a digital video recorder. Its recording program can search the web and read what it finds to you based on your preferences.

 So there’s basically no choice in this one, I’d definitely bet on the latest technology in order to be up to date with the market out there. 

 You must decide on to what information you will publish on your web, colors, ideas, applications in case you request information from your visitors, if you need an online shop so your costumers can also shop online (yep, making money even when you’re sleeping.). You must have your logo in an editable PNG file (which can easily be done by any Graphic Designer) in order for the Web Developer to work faster.


BASIC PARTS OF A WEBSITE:

 

Home: It’s your first impression to the world. You have to give a great one first impression to make them stay :).You can include your welcome here and also brief reviews to get the user interested into your services and navigating on your website.

 

 

About us: Do i need to say more? It’s your history as a business, your team or staff members, your values, mission and vision. Make them believe in you by expressing your skills, your experience and anything else that is relevant to include.

 

 

Services/Products: Here you can post all your current services or products, you can make it as a description paragraph or, in case of products, as a gallery with a short description of your products.

You can include a client list here to whom you have provided services or products too.

 

 

Blog: Every great company is known for approaching their clients to know more on to what is it that they want and what suggestions they may have to provide a better service. Also to educate them on to your procedures, services or even important facts about your industry.You need to be in touch with your people and a place to tell more about a day in your shoes! 

 

Contact: They need to reach you after this wonderful trip around your website, don’t they? Include a contact form, maps, phones, emails, faxes and all you need to have your clients a click or a call away.

 It is always helpful to create a data base of pictures of locations, team or staff members, products, text of the examples i provided above, in order to be ready to start and do it faster.

 So now that you know what you need to start a website contact us or call us today so we can provide you with more details regarding packages and prices so we can find the right one for your business and pocket!

 Thanks for reading and let us feel the love, leave us a comment!

  

BOOST WEB & SEO

 
4645 East Anaheim St.
Long Beach CA 90804
 
 CALL NOW 800-524-2320

 http://boostwebseo.com/

I was going through our comments on WordPress, and i saw this one :

 

 

So on the following posts I will start giving you brief but great introduction on to what services we provide, such as :

 

• Web Design and Development

 

• SEO

 

• Pay-per-Click

 

• Social Media Management

 

• E-Commerce

 

Anything i miss in between or if you have any further questions please let me know!

 

Ella Gutz for Boost Web and SEO

 

 

BOOST WEB & SEO

4645 East Anaheim St.
Long Beach CA 90804

CALL NOW 800-524-2320

 

 

TOP 5 PPC COMMON MISTAKES

Here is top 5 common mistakes when running PPC campaigns, that may hurt your pocket and your online ranking as well. So be very careful when choosing a PPC company to do the work for you, they may need to avoid these:


1. Bidding Broad – It’s very important not being laid back when setting up a Pay Per Click campaign. Every industry has their powerful keywords that bring the most traffic but there are also many more variation of keywords that are being searched. The more you focus on the “long tail keywords”, the less you’re going to pay per click. Furthermore, your ads will be ranked higher if the keyword is closer matched. Turn your 100 keywords and make them into 200 by just looking at your web statistics for exact keyword variations people use to search for your product.

2. Avoiding Geo-targeting – Even if what you sell works all over US or world, people are still more keen on using a local provider or at least a company that recognizes “their state”. It’s just a psychological thing. Google and other search engines allow you to geo-target your PPC ads by state. Create 50 ads and drop in the state name inside the ad. You will surely get a higher click through rate (CTR) and thus a lower CPC. Furthermore … right from the start, your visitor will know that you “recognize” their location.

3. Lack of “Exact Tracking” – You must be able to track every visit to your site from PPC advertising by the exact keyword, campaign and ad group used. To do so you can set variables (yourcompany.com/?keyword) or integrate your PPC campaigns with your website analytics software. This is the only way you can really calculate the effectiveness of every keyword you use to get traffic.

4. Not Using Keywords in Ad Copy – This is a simple one. Put keywords into your ad copy for which you are serving the ad. Not only will your ad be more relevant but the keywords in it are going to be bold.

5. Not Calling Google – Ok, I am not a fan of being a “rat” or telling on someone, but my friend … when it comes to business and playing fair, you have every right to raise a flag when you see a competitor engaging in bad techniques. You’ll notice some of your competitors creating multiple accounts and having 2 ads simultaneously on the Google PPC results page. Google has a policy against this. Call Google and let them know if your competitor is doing anything that’s against the rules of the search engine. You’ll be amazed how quickly they take care of the problem.

What sets us apart from the competition on accounts of PPC is our meticulous attention to detail. We first analyze the client’s company & expected goals, whether it be lead generation or straight-on promotion of products or services. 

We then do keyword research and come up with an extensive list of keywords and targets to find the perfect and affordable combination for our clients. After a short test run, we then filter & modify to ensure our clients are satisfied with our end result and generate QUALITY traffic, as apposed to a plethora or un-wanted traffic.

 
At the end of the day, our goal is to guarantee an excellent ROI. (otherwise it wouldn’t be worth the while)

BOOST WEB & SEO

 
4645 East Anaheim St.
Long Beach CA 90804
 
 

CALL NOW 800-524-2320

 

FIRST LET’S DEFINE PPC

Pay per Click is a way for online advertising that simply means the purchase of sponsored links on the pages of the search engines that display results. 
Many people think that this is a short-cut measure used before a sustained SEO campaign can take effect. However, if it is used effectively and systematically, Pay per Click can be used for a long period of time and along with all kinds of online marketing campaigns.
Search Engine Optimization together with Pay per Click advertising equals Search Engine Marketing  (SEM) or known more commonly as Internet Marketing.

AND NOW….THE IMPORTANCE OF PAY PER CLICK ADVERTISING

In any form of advertising, speed is of the essence and all Pay per Click (PPC) advertising campaigns can be launched quickly, just by defining your budget, setting your keywords and off you go (This is also done by the PPC companies like ours). With the right set-up, you will see the benefits immediately.
  1. Targeted traffic is lured to your site based on the keywords you or your PPC company has selected for yourmarketing campaign. As such, we know that browsers clicking through to the site are looking for the type of goods and services you are offering.
  2. Pay per Click allows the tracking of results and a user will get a detailed statistic analysis regarding thecost-per-conversion. Cost effective if carefully managed.
 
 
 

BOOST WEB & SEO

 
4645 East Anaheim St.
 
Long Beach CA 90804
 
 

CALL NOW 800-524-2320