Tag Archive: PPC


Hey guys we’ve …

Hey guys we’ve been out for a while now, but stay tuned a Monday post is on the way !

Boost Web SEO

http://www.boostwebseo.com

You started your business 3 years ago or even less, everything seems to be figured out by now: your business is running well, all bills are being paid on time, the workers are happy, you have stock, costumers coming into the store front, but you still have costumers asking you what’s your website address, or what’s your twitter, or your Facebook and the only answer that comes to your head is : We’re working on it.

 So at this point, even though everything is running fine and dandy’, you still need that online presence everyone is talking about. 

 It all starts with a website, is pretty much like an online presentation card, or a brochure of your products and services, who you are and how to be contacted, your locations and pictures and text of all you do. Sounds easy, right? Well you can’t do it yourself, you’d need a Web Developer to create the website for you, since they know how to build and program everything that your business will need in order to create a great website, including graphics, applications, etc…

At this point in history we have 3 kinds of websites: 

Web 1.0:
It is the “readable” phrase of the World Wide Web with flat data. In Web 1.0, there is only limited interaction between sites and web users. Web 1.0 is simply an information portal where users passively receive information without being given the opportunity to post reviews, comments, and feedback.

Web 2.0:
It is the “writable” phrase of the World Wide Web with interactive data. Unlike Web 1.0, Web 2.0 facilitates interaction between web users and sites, so it allows users to interact more freely with each other. Web 2.0 encourages participation, collaboration, and information sharing. Examples of Web 2.0 applications are Youtube, Wiki, Flickr, Facebook, and so on.

Web 3.0:
It is the “executable” phrase of Word Wide Web with dynamic applications, interactive services, and “machine-to-machine” interaction. Web 3.0 is a semantic web which refers to the future. In Web 3.0, computers can interpret information like humans and intelligently generate and distribute useful content tailored to the needs of users. One example of Web 3.0 is Tivo, a digital video recorder. Its recording program can search the web and read what it finds to you based on your preferences.

 So there’s basically no choice in this one, I’d definitely bet on the latest technology in order to be up to date with the market out there. 

 You must decide on to what information you will publish on your web, colors, ideas, applications in case you request information from your visitors, if you need an online shop so your costumers can also shop online (yep, making money even when you’re sleeping.). You must have your logo in an editable PNG file (which can easily be done by any Graphic Designer) in order for the Web Developer to work faster.


BASIC PARTS OF A WEBSITE:

 

Home: It’s your first impression to the world. You have to give a great one first impression to make them stay :).You can include your welcome here and also brief reviews to get the user interested into your services and navigating on your website.

 

 

About us: Do i need to say more? It’s your history as a business, your team or staff members, your values, mission and vision. Make them believe in you by expressing your skills, your experience and anything else that is relevant to include.

 

 

Services/Products: Here you can post all your current services or products, you can make it as a description paragraph or, in case of products, as a gallery with a short description of your products.

You can include a client list here to whom you have provided services or products too.

 

 

Blog: Every great company is known for approaching their clients to know more on to what is it that they want and what suggestions they may have to provide a better service. Also to educate them on to your procedures, services or even important facts about your industry.You need to be in touch with your people and a place to tell more about a day in your shoes! 

 

Contact: They need to reach you after this wonderful trip around your website, don’t they? Include a contact form, maps, phones, emails, faxes and all you need to have your clients a click or a call away.

 It is always helpful to create a data base of pictures of locations, team or staff members, products, text of the examples i provided above, in order to be ready to start and do it faster.

 So now that you know what you need to start a website contact us or call us today so we can provide you with more details regarding packages and prices so we can find the right one for your business and pocket!

 Thanks for reading and let us feel the love, leave us a comment!

  

BOOST WEB & SEO

 
4645 East Anaheim St.
Long Beach CA 90804
 
 CALL NOW 800-524-2320

 http://boostwebseo.com/

I was going through our comments on WordPress, and i saw this one :

 

 

So on the following posts I will start giving you brief but great introduction on to what services we provide, such as :

 

• Web Design and Development

 

• SEO

 

• Pay-per-Click

 

• Social Media Management

 

• E-Commerce

 

Anything i miss in between or if you have any further questions please let me know!

 

Ella Gutz for Boost Web and SEO

 

 

BOOST WEB & SEO

4645 East Anaheim St.
Long Beach CA 90804

CALL NOW 800-524-2320

 

 

TOP 5 PPC COMMON MISTAKES

Here is top 5 common mistakes when running PPC campaigns, that may hurt your pocket and your online ranking as well. So be very careful when choosing a PPC company to do the work for you, they may need to avoid these:


1. Bidding Broad – It’s very important not being laid back when setting up a Pay Per Click campaign. Every industry has their powerful keywords that bring the most traffic but there are also many more variation of keywords that are being searched. The more you focus on the “long tail keywords”, the less you’re going to pay per click. Furthermore, your ads will be ranked higher if the keyword is closer matched. Turn your 100 keywords and make them into 200 by just looking at your web statistics for exact keyword variations people use to search for your product.

2. Avoiding Geo-targeting – Even if what you sell works all over US or world, people are still more keen on using a local provider or at least a company that recognizes “their state”. It’s just a psychological thing. Google and other search engines allow you to geo-target your PPC ads by state. Create 50 ads and drop in the state name inside the ad. You will surely get a higher click through rate (CTR) and thus a lower CPC. Furthermore … right from the start, your visitor will know that you “recognize” their location.

3. Lack of “Exact Tracking” – You must be able to track every visit to your site from PPC advertising by the exact keyword, campaign and ad group used. To do so you can set variables (yourcompany.com/?keyword) or integrate your PPC campaigns with your website analytics software. This is the only way you can really calculate the effectiveness of every keyword you use to get traffic.

4. Not Using Keywords in Ad Copy – This is a simple one. Put keywords into your ad copy for which you are serving the ad. Not only will your ad be more relevant but the keywords in it are going to be bold.

5. Not Calling Google – Ok, I am not a fan of being a “rat” or telling on someone, but my friend … when it comes to business and playing fair, you have every right to raise a flag when you see a competitor engaging in bad techniques. You’ll notice some of your competitors creating multiple accounts and having 2 ads simultaneously on the Google PPC results page. Google has a policy against this. Call Google and let them know if your competitor is doing anything that’s against the rules of the search engine. You’ll be amazed how quickly they take care of the problem.

What sets us apart from the competition on accounts of PPC is our meticulous attention to detail. We first analyze the client’s company & expected goals, whether it be lead generation or straight-on promotion of products or services. 

We then do keyword research and come up with an extensive list of keywords and targets to find the perfect and affordable combination for our clients. After a short test run, we then filter & modify to ensure our clients are satisfied with our end result and generate QUALITY traffic, as apposed to a plethora or un-wanted traffic.

 
At the end of the day, our goal is to guarantee an excellent ROI. (otherwise it wouldn’t be worth the while)

BOOST WEB & SEO

 
4645 East Anaheim St.
Long Beach CA 90804
 
 

CALL NOW 800-524-2320

 

FIRST LET’S DEFINE PPC

Pay per Click is a way for online advertising that simply means the purchase of sponsored links on the pages of the search engines that display results. 
Many people think that this is a short-cut measure used before a sustained SEO campaign can take effect. However, if it is used effectively and systematically, Pay per Click can be used for a long period of time and along with all kinds of online marketing campaigns.
Search Engine Optimization together with Pay per Click advertising equals Search Engine Marketing  (SEM) or known more commonly as Internet Marketing.

AND NOW….THE IMPORTANCE OF PAY PER CLICK ADVERTISING

In any form of advertising, speed is of the essence and all Pay per Click (PPC) advertising campaigns can be launched quickly, just by defining your budget, setting your keywords and off you go (This is also done by the PPC companies like ours). With the right set-up, you will see the benefits immediately.
  1. Targeted traffic is lured to your site based on the keywords you or your PPC company has selected for yourmarketing campaign. As such, we know that browsers clicking through to the site are looking for the type of goods and services you are offering.
  2. Pay per Click allows the tracking of results and a user will get a detailed statistic analysis regarding thecost-per-conversion. Cost effective if carefully managed.
 
 
 

BOOST WEB & SEO

 
4645 East Anaheim St.
 
Long Beach CA 90804
 
 

CALL NOW 800-524-2320