Tag Archive: Google


Even though past year and a half, the Link Building has opened up doors to other ranking factors such as “Mentions” and social networks relevance, but it is still one of the basic pillars of any SEO strategy.

What has changed is the way that we must develop the Link Building Campaigns, if before you wouldn’t care much about how organic your links were, or anchor texts for a second, well Google is now keeping an eye on any suspicious M.O. that we could be engaging for these results. (That sounded so Horatio from CSI:Miami)

1. DIVERSITY AND EASE

Hand holding a glass ball with words

This is not something that I put in first place by mistake, these are two factors that we must insist the most, diversity and ease, becoming key factors to achieve success in any area of online marketing and link building, it couldn’t be less than that.

And with diversity i mean both link sources ( Forums, blogs, local media…) and the best way of getting this is with original content, even if it’s an image, a video, an info graphic or even a whitepaper; this way we will get true organic back links.

2. EVERGREEN CONTENT:

 

Evergreen content tag

We like to call this “green sprouts”, let me explain it better, this is content that does not devalues with time, even if months or years go by, it is still interesting and link-able as the day you published it.

And how do you get this? I always think of the list of strategies of Link Building from Point Blank SEO, shared over 4,000 times and with 409 domains linking to it.

Click to Enlarge Image

But what is the first thing we need to do if we want to create Evergreen content, we need to avoid writting about current news or “Trending Topics” , this kind of content works well on short term, but it disappears right away; what is best is for us to focus in a doubt or a problem, for example : “Which are the best strategies for Link Building” and give a solution, but squeezing every detail into the article to help resolve the doubt/problem.

In EConsultancy, there is a great article about 15 ways to optimise your evergreen content strategy.

3. HAS TO BE SOMETHING WORTH SHARING

Line of light bulbs only one lit, people gathering on to lit bulb

Putting it other way I would say, it has to be something that people is interested in and it does not necessarily needs to be a post in your blog. What I don’t mean to create something that will only link just beacause, but creating a video, a picture or a presentation that someone could later include in their own content, something that will be later claimed by you as a link, in  case they didn’t included it already.

 

4. NOT EVERYTHING HAS TO BE LINKS

Hand Shake

Meaning that even if it’s mentioned it may not link to our brand or our business in a post, but Google will relate immediately a certain kind of content to our brand, and our brand to our page, so don’t go crazy if someone does not link you properly.

5. THINK OFFLINE

 

Not all you do to make your online presence better, necessarily needs to be online. Any action that you do offline might result interesting people of your niche, and it could easily turn into news, as well as converting these echoes into links and mentions for you.

Let’s use as an example, you have a Design agency and you’re offering a free Photoshop course, with a bit effort on social networks you could spread the word about something a lot of people would be interested in, because you need to give (your followers something they can relate in real life), so you can get (the client’s loyalty, share, mention and recommendation).

6. TAKE ADVANTAGE OF THOSE WHO ARE ALREADY LINKING YOU BACK

Wouldn’t it be more likely that someone who has already exchanged back links with you would do it again? Help yourself with theses guys to share and promote your content, if your previous content has been interesting for then, the chances that they link you again will boost importantly. Look in your link profile with a tool like Open Site Explorer to see who has linked to you previously and contact them.

 

7. INVITE BLOGGERS TO SUBMIT TO YOUR BLOG

 

Asides from the classic way of getting back links by guest blogging, invite other bloggers to publish in your blog, they will not only add variety to your content, it will make these bloggers give you relevance in social networks and will definitely link you in the future about they post they made for you, or even using any of your content as a link too.

 

8. BE CONSISTENT

 

Something very important to get organic back links is being constant when it comes to publish content. If too much time goes by between posts, (like we’ve missed out for a few weeks, but hey what can I say is not easy to work Web Development, Guilty!) your reades will start to forget you exist (Pretty please, don’t). Neither is necessary to publish every day, it is better to create quality content once a week than publishing something mediocre every day.

 

9. ADD VALUE

 

If you will center in Link Building in forums and blog coments, the only advise we will give you is to add value to it, and don’t just try to be slick and slide your link at all costs, and overall if these are links that have poor relevance to Google, relevant comments/posts will bring relevant traffic to your web.

 

10. UPDATE YOUR CONTENT

 

If in the past you’ve published something that’s been very successful, why not use that too?
Go through your most successful posts and try to update them, could be with new information or a new focus. If it has worked before, it is most likely to work again.

11. UPDATE CONTENT (FROM SOMEONE ELSE)

This strategy is very effective and useful. Using this tool to find outdated contentyou will be able to see which content has been created for a key word, you can also compare dates, in order to see if the subject is outdated, create the same content updated and contact the websites who originally posted it and suggest them to re-post it.
The best way to find this kind of content is finding any date in which there was an important change, for example, if your niche is Formula 1, almost every year between certain dates there will be new updated FIA norms or rules, searching in these specific dates it is more likely that you find them.
Thank you so much for reading once more, and for your loving patience, we hope you’ve enjoyed. Any questions, suggestions please let us know! We’re here to help.
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Let’s try to find Organic SEO in Google, What do we find?

We find people that are searching for organic SEO, but also they want to know how to do it with tips and tricks, no true organic at all. As my grandmother would say ” we want our cake, and eat it too”, and that just can’t be.

SEO is about generating quality content that provokes interest, with a website that solves a problem or satisfies a need, oriented to the way the user is searching this information, concrete or indexable for search engines. That, my friend, is SEO.

If you’re looking for shortcuts to be first one on Google search, I can give you a clue: There’s None. Or let me correct myself, there’s very few of them, not very effective, they are brief, that are a blatant risk for your website and that usually take more work than doing it the proper way. And if you want to generate value, the content will be your best ally in this mission.

If you’re still focused on finding fast and easy methods that would work…or not, you’re one step away from searching “Black Hat SEO”, “Back Link exchange“, “Blog Networks”, “free articles and press releases” and stuff like that, because this post ISN’T about that, it’s about real techniques that would work this week, and the following, and so on, that will make you grow in a sustainable pace that will never EVER receive a penalization or ban.

1. Know your User:

 

The first thing you need to know is, Who is your audience? Each audience consumes information in a different way.

For example, this post could be called “Techniques on Content Marketing for SEO”, but it is directed to a more reduced audience and specialize, and the advises would be totally different. To know what is people searching you could use some help from Google auto-fill tool, Google Keyword Tool and Google Trends.

Of course, not all is provided by a tool. If you have a website about dogs, it will suggest you like content: Dog videos, Dog websites, Dog pictures, or even synonyms like, K-9, Canine, Wolf, or even give you interesting ideas. But maybe you have detected unimportant niches, such as “videos to cheer you up” or “Videos to see when you’re sad”. Your content solves problems and needs, search which ones are those, how many different ways could this idea be expressed, and create specific content on that.

In other words: Find out which needs you satisfy? How are these searched? Who is your competition? and become the brand everyone wants to see.

You can use the “Persona” technique, that would make it way easier to personalize the content for the different types of users that you could have.

2. Have a Plan:

What's your plan

 

The content must be planned. You must have a clear and numeric goal – Never exclusively SEO-, a specific audience and a load full of ideas and desire to try them all.

.If you don’t plan your content with an editorial calendar, varying formats, specifying which type of user this content is directed to and focusing your users on making a specific function when they visit your web (give you and email, phone, read more posts, follow you on twitter…) it will be hard to know if you’re doing it right or wrong and you will depend only of your intuition to move forward. 

3. Use your Blog:

 

Your blog is not just a great tool to create content that lures Google to your website on it’s own, creating posts with great ranking, but it also allows you to:

• Generate Links: if you generate an easy-to-share content, people will share it, links included, which will benefit your domain and at all it comes with it. Is not all about the post being good, it also helps that your blog is liable and with a good reputation.


• Build Relationships: It is as simple as linking someone else’s links into our web. Millions of people are generating a very valuable content on different subjects, and at least some of them have created a resource that complements your post perfectly: Link Them! Then, if you want to, mention them in twitter, so they know that you talk about them and they know about you.


• Reinforce your Brand: Take care of the aesthetic of your blog, that reinforces the identity of your company or brand, use the side bars, the header, the footer to accomplish your branding goals, and take care of aspects as the color palettes, images, that all elements have harmony with the whole content and brand.

 

4. Friends-from everywhere:

 

Let’s not fool ourselves, getting as many quality links is about relationships. Not only having a well informed group of friends and acquaintances in the online world -that also- but to know how to generate an impact in the person we talk to so they decide to link us, befriend them.


As always, let events, parties, breakfasts and any other excuse so you can meet these bloggers or people in your niche. It will allow you to put a face on the people online, build relationships, and this will lead you to everything else.

 

5. Dig deeper on Social Networks:

 

The organic SEO depends a great deal on the engagement that you get from social networks, first of all because it allows you to establish relationships, it is a ranking factor as is, confirms the link profile and it gives you visibility and branding. Be careful that you don’t get links without anyone knowing about you, and if your content doesn’t have a brand that is safe to link.

And don’t only stay in Twitter and Facebook: social networks such as SlideshareGoogle+Instagram, can be very useful, depends on which niches and brands, and tools like scoop.it or StumbleUpon can help you win a permanent traffic and links. Even blogs and forums on your niche, can be awesome tools, even if they require more investigation, they will get you the visibility for your targeted audience and would be fundamental in getting your first followers. Don’t forget about them.

 

6. Team Think Tank:

Do people like what you do? Try combining with what others do. Alloys are stronger!

It can be working in a static website with all the “influencers” from a blog niche in California, or a niche close to your subject. For example, if you talk about Social Media, why not collaborate with 5 of your friends to create a Tumblr with the mistakes of different brands on social media? or a WordPress with obviously  paid tweets?


It will give you visibility asides from your blog, website and RRSS, and it will allow you to leave the routing to experiment new things.

 

7. Save the Best content for Others:

 

If you’re going to make content, reward those who will give you more visibility.


If you search blogs and ways to participate sporadically -Guest Blogging- try to have a bigger reach than your platform, or that it reached a niche that you wouldn’t be able to reach otherwise. After, reserve the best content for them. If in your blog you can reach 1,000 people and on the other one you can reach 10,000, try harder in the one that will give you more visibility.

 

8. Respect Branding as an SEO Tool:

 

Branding is fundamental in SEO. If nobody knows you, no one will search your brand, remember that SEO traffic keywords with your brand name is also organic SEO. Having a strong brand won’t only make people search you more, but it will turn you into a liable source and will increase the click rate of your results and the possibilities of being shared and linked, meaning, SEO benefit everywhere.

 

9. Video, Video, Video:

The visual content is the most consumed on internet, and video is King. It is the same if you use Instagram Video or if you upload them in YouTube, you must constantly prove that these formats boost your visibility.


First of all, because videos have an easy time when positioning themselves in very competitive searches, and because the video reinforces the textual content like a post and generate more branding, authority and confidence.

 

Captura de pantalla 2013 08 01 a las 09.18.25 15 trucos para mejorar el posicionamiento de tu web con contenido

One of the best examples are Whiteboard Fridays from MOZ.

 

10. Change the Format:

There’s no one and only winner format. Each kind of target usually have one or two preferred formats, but still one single Persona can consume content in different ways. For example, on weekends you watch some videos on Youtube with your friends, on the way to work you read an e-book, while at work you read interesting articles for your kind of job, you get home and go on Facebook ( Eminently visual ) and Twitter ( Eminently textual) and right before bedtime you laugh a little bit on InstagramPinterest and Vine, and if you use so many formats, your audience too!

 

Work on different formats of content, and try which ones work better with your audience: Is it posting a comic every once in a while? Is it videos? Is it shocking images? Or is it better text, so you focus on posts, whitepapers, e-books and researches? Varying the formats will allow you to reach new audiences, create loyalty with those who already read you and consolidate your content strategy by discovering what works and what doesn’t, and your organic ranking will boost and grow as soon as you find the “It” factor.

 

11. Let Users Help You:

 


The users are the best way to generate content without doing it yourself directly: You just have to manage it, and it requires time and dedication, but it brings impressive results.


• Comments: Blog comments and, overall, in products, add priceless SEO value when you add semantic related content.


• Blogs: If you have loyal users willing to talk about a certain subject, Why don’t you let them create their own blogs? This will be generating an indexable content for search engines and capturing a Long Tail traffic as well as gaining loyalty.


• Forum: For websites with a big community this forum can be a winner strategy. Websites like these rank awesomely in a wide range of keywords and topics at the same time, in a very active community that is is constantly planning doubts, offering solutions and generating matters of discussion, you can be sure this will help you in a great deal.


• Q & A’s: If you don’t want to manage a forum but you still want to allow community activity, you can accept questions and you would answer them, as long as you are a source of authority about the topic. In the end an important percentage of Google searches are questions.


• Ambassadors: If you have users that are really IN LOVE with you, participate in everything you do and are absolutely faithful, find ways to reward them and allow them to do their job as living proof of what loyalty to your brand feels like, this will get you more followers. From sending them content before anyone else sees it (Premiere content) so they make them viral, to giving them products or mentioning them on RRSS.

 

12. Create Your Own Images:

 


If you can, use your own images and use a Creative Commons licence so they are usable under accreditation. Seriously, it’s impossible to find good images about certain topics, and ranking number 1 on Google images for a specific post concept, can mean that there’s many bloggers linking you, crediting your work, as the best one they found to illustrate their content.

 

13. Think about the Domain:

 

Make yourself thing in a holistic way: organic SEO is no longer on one page, but the entire domain. If you create a post about, i don’t know, Unicorns in a blog for Death Metal, it would be a lot more difficult that it ranks properly rather than the same content in a child’s blog, no matter how good the content is even if the website has good metrics.


This doesn’t mean that you have to talk about one subject, but it’s good for you to be aware which are your weaknesses and your strengths.

 

14. Work your Personal Brand:


Even if you invest in your blog brand, your own brand is also important. Invest in yourself, because maybe tomorrow your blog changes, your work changes or even you’re in another kind of industry and you’re intersected by other topics, so you need the reputation of this blog converges on you.


Giving yourself visibility in your posts, turning your readers into Twitter followers, subscribers, or using your reputation to increase your contact network are the best ways to become a brand yourself, and make more relevant any future initiative. 

 

15. Find a Good Balance between Quality and Quantity:


Everybody will tell you quality over quantity, and they’re right, but in many occasions the content of great quality won’t generate enough impact, and for it you’d need to dedicate too much time on it.


If you still don’t have contacts, SEO traffic or Links, is convenient that you focus on fast and easy to do content, never mediocre, but don’t pretend to make a Mona Lisa in every post, because no one will read you. If you focus in a long tail keyword, generate relationships, as for a few links here and there, and exchange some exceptional posts when guest blogging, in a few months you could have a greater capacity, and you must follow the higher quality posts even if this means slowing down the quantity.


Finding the balance is, for most of it, what sets appart a good blogger from the rest.

 

Bonus Tip: Don’t think too much:

 

Seriously, if someone has made you think that SEO is complex and inaccessible, forget about them. A website with no kind of SEO optimization can get an excellent natural ranking as long as they have good strategy, offer a unique and relevant content and that considers of high importance relationships and branding.

 

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Mistakes are human, on the SEO field, getting confused over and over again is the only way hit number one position on web rankings, which is the reason why we are used to this kind of M.O. more than any other online marketing field, to deal with useless tactics or a wrong approach until we press the right button. Is hard to learn from other’s experiences, since we didn’t live them, but here’s a list of things you’d like to know to save you some time and a few headaches with your SEO company or your Page Ranking agency.

SEO is changing, and this trend is causing that many agencies whom, before now, boasted performance are constantly being attacked by Penguins and Pandas for not having been able to adapt to the times.

 

It is clear that older tactics don’t work anymore, and because of that it is more important than ever to validate your agency or SEO professional’s capacity to ensure you that they know what they’re talking about, and even more important, that they won’t cause you any permanent penalty or ban to your website.

 

A little clarification here

 

It is very possible that in any other area of your SEO campaign may not be giving you the results you were expecting. Aside from the typical online marketing variables, we find a Google factor, a mutable algorithm that changes at least once a day. Also the SEO usually depends on interdepartmental coordination (Social Media, IT, content …), that in many cases is not fast or it is not directly related, what could be the answer to some of your goals are not reached as expected.

 

Also, it would make a great difference if you have used any online audit, link building campaign, or a full SEO service only once.

 

With this being said, there’s simple ways of detecting when a company is not what they promise.

 

 

Not thinking about goals:

 
 

This is applicable for any area, but in SEO it lies in an ABC approach.

 

Your SEO plan shouldn’t be “Increase SEO traffic” or “Rank number one on this keyword”. Establish concrete and reachable goals, and evaluate how much does this goal adapts to your case. Is not the same that you want to increase your link profile, that making your landing page traffic quality better, in both the KPI’s and targets will vary.

 

Too Many Links, Too Fast

 

Every good website needs its prelims, just like asking out a girl or a conversation with your boss about a raise.

 

If the month the agency you work with tells you they’ve created 100 back links, do not trust. In fact, distrust a LOT. It wouldn’t be the first account that i see that all of the sudden has 50 articles with an obvious spinning in every article farm from here to China. Ask for details and go over them manually. Some tools like Ahrefs that give you the option to see a 2 months history of your link profile growth, so you can see if your growth is coherent or not.

Quality over Quantity

 
 

Same way, if the strategy is built to increase authority of your website goes over hundreds of low quality links before some high quality ones, keep asking questions. You could be in front of a clear scam indicator or faulty criteria.

Thinking of Google

 
 

The previous SEO used to be a little pirate. Let me explain myself here, if 1 out of 3 words from the text have to be cheap catchy phrases to be top ranking for Google, we do it and the user, well.. let them survive as they can.

 

But as Bob Dylan would say, Times are a’ changing, so what we must do now is make sure that Google understands what is our website about (that shows on the content and everything else) but overall that the user feels comfortable navigating, that reads it well and that shares, links or interacts with the website.

SEO without garrison

 
 

SEO a Capella is very tasteless, it needs some dressing that makes it come out to live and give sense to it, try serving yourself some Social Media or PPC, and keep looking at the buffet to see what else would you need.

 

A good SEO company will suggest you content to make them viral on Social Networks, blogger contests for products, the possibility of making an event, a usability audit, test a new platform for your e-commerce, change a word here or there, an injection on SEM for a long tail keyword.. if they’re not doing this there’s huge possibilities that they’re not putting love into your account that is serious mistake

 

It is clear that there’s a lot of horrible websites, that makes you feel sad when you see them and some even take you back to 1999, to the Frontpage times, keyword stuffing and SEO’s with avatar pictures of Matrix (Flashbacks everywhere!)

 

Luckily we’re leaving that era behind, the hard way and a slower pace than we would like to, but it’s being left behind for good.

 

And also luckily for everyone, it is becoming easier and easier to identify an agency that is trying to scam you.

 

Hope you like this reading, stay tuned for more.

 

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BOOST WEB & SEO

 4645 East Anaheim St.

Long Beach CA 90804

 CALL NOW 800-524-2320

 

 

Because colors do affect people’s feelings and even the decisions they make may be affected by the colors you use to sell your products or brand. Check out this cool info graphic brought to you by WebpageFX

Psychology of Color Infographic
Infographic by WebpageFX

BOOST WEB & SEO

 

4645 East Anaheim St.

Long Beach CA 90804

 

 

CALL NOW 800-524-2320