Archive for April, 2013


You started your business 3 years ago or even less, everything seems to be figured out by now: your business is running well, all bills are being paid on time, the workers are happy, you have stock, costumers coming into the store front, but you still have costumers asking you what’s your website address, or what’s your twitter, or your Facebook and the only answer that comes to your head is : We’re working on it.

 So at this point, even though everything is running fine and dandy’, you still need that online presence everyone is talking about. 

 It all starts with a website, is pretty much like an online presentation card, or a brochure of your products and services, who you are and how to be contacted, your locations and pictures and text of all you do. Sounds easy, right? Well you can’t do it yourself, you’d need a Web Developer to create the website for you, since they know how to build and program everything that your business will need in order to create a great website, including graphics, applications, etc…

At this point in history we have 3 kinds of websites: 

Web 1.0:
It is the “readable” phrase of the World Wide Web with flat data. In Web 1.0, there is only limited interaction between sites and web users. Web 1.0 is simply an information portal where users passively receive information without being given the opportunity to post reviews, comments, and feedback.

Web 2.0:
It is the “writable” phrase of the World Wide Web with interactive data. Unlike Web 1.0, Web 2.0 facilitates interaction between web users and sites, so it allows users to interact more freely with each other. Web 2.0 encourages participation, collaboration, and information sharing. Examples of Web 2.0 applications are Youtube, Wiki, Flickr, Facebook, and so on.

Web 3.0:
It is the “executable” phrase of Word Wide Web with dynamic applications, interactive services, and “machine-to-machine” interaction. Web 3.0 is a semantic web which refers to the future. In Web 3.0, computers can interpret information like humans and intelligently generate and distribute useful content tailored to the needs of users. One example of Web 3.0 is Tivo, a digital video recorder. Its recording program can search the web and read what it finds to you based on your preferences.

 So there’s basically no choice in this one, I’d definitely bet on the latest technology in order to be up to date with the market out there. 

 You must decide on to what information you will publish on your web, colors, ideas, applications in case you request information from your visitors, if you need an online shop so your costumers can also shop online (yep, making money even when you’re sleeping.). You must have your logo in an editable PNG file (which can easily be done by any Graphic Designer) in order for the Web Developer to work faster.


BASIC PARTS OF A WEBSITE:

 

Home: It’s your first impression to the world. You have to give a great one first impression to make them stay :).You can include your welcome here and also brief reviews to get the user interested into your services and navigating on your website.

 

 

About us: Do i need to say more? It’s your history as a business, your team or staff members, your values, mission and vision. Make them believe in you by expressing your skills, your experience and anything else that is relevant to include.

 

 

Services/Products: Here you can post all your current services or products, you can make it as a description paragraph or, in case of products, as a gallery with a short description of your products.

You can include a client list here to whom you have provided services or products too.

 

 

Blog: Every great company is known for approaching their clients to know more on to what is it that they want and what suggestions they may have to provide a better service. Also to educate them on to your procedures, services or even important facts about your industry.You need to be in touch with your people and a place to tell more about a day in your shoes! 

 

Contact: They need to reach you after this wonderful trip around your website, don’t they? Include a contact form, maps, phones, emails, faxes and all you need to have your clients a click or a call away.

 It is always helpful to create a data base of pictures of locations, team or staff members, products, text of the examples i provided above, in order to be ready to start and do it faster.

 So now that you know what you need to start a website contact us or call us today so we can provide you with more details regarding packages and prices so we can find the right one for your business and pocket!

 Thanks for reading and let us feel the love, leave us a comment!

  

BOOST WEB & SEO

 
4645 East Anaheim St.
Long Beach CA 90804
 
 CALL NOW 800-524-2320

 http://boostwebseo.com/

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I was going through our comments on WordPress, and i saw this one :

 

 

So on the following posts I will start giving you brief but great introduction on to what services we provide, such as :

 

• Web Design and Development

 

• SEO

 

• Pay-per-Click

 

• Social Media Management

 

• E-Commerce

 

Anything i miss in between or if you have any further questions please let me know!

 

Ella Gutz for Boost Web and SEO

 

 

BOOST WEB & SEO

4645 East Anaheim St.
Long Beach CA 90804

CALL NOW 800-524-2320

 

 

TOP 5 PPC COMMON MISTAKES

Here is top 5 common mistakes when running PPC campaigns, that may hurt your pocket and your online ranking as well. So be very careful when choosing a PPC company to do the work for you, they may need to avoid these:


1. Bidding Broad – It’s very important not being laid back when setting up a Pay Per Click campaign. Every industry has their powerful keywords that bring the most traffic but there are also many more variation of keywords that are being searched. The more you focus on the “long tail keywords”, the less you’re going to pay per click. Furthermore, your ads will be ranked higher if the keyword is closer matched. Turn your 100 keywords and make them into 200 by just looking at your web statistics for exact keyword variations people use to search for your product.

2. Avoiding Geo-targeting – Even if what you sell works all over US or world, people are still more keen on using a local provider or at least a company that recognizes “their state”. It’s just a psychological thing. Google and other search engines allow you to geo-target your PPC ads by state. Create 50 ads and drop in the state name inside the ad. You will surely get a higher click through rate (CTR) and thus a lower CPC. Furthermore … right from the start, your visitor will know that you “recognize” their location.

3. Lack of “Exact Tracking” – You must be able to track every visit to your site from PPC advertising by the exact keyword, campaign and ad group used. To do so you can set variables (yourcompany.com/?keyword) or integrate your PPC campaigns with your website analytics software. This is the only way you can really calculate the effectiveness of every keyword you use to get traffic.

4. Not Using Keywords in Ad Copy – This is a simple one. Put keywords into your ad copy for which you are serving the ad. Not only will your ad be more relevant but the keywords in it are going to be bold.

5. Not Calling Google – Ok, I am not a fan of being a “rat” or telling on someone, but my friend … when it comes to business and playing fair, you have every right to raise a flag when you see a competitor engaging in bad techniques. You’ll notice some of your competitors creating multiple accounts and having 2 ads simultaneously on the Google PPC results page. Google has a policy against this. Call Google and let them know if your competitor is doing anything that’s against the rules of the search engine. You’ll be amazed how quickly they take care of the problem.

What sets us apart from the competition on accounts of PPC is our meticulous attention to detail. We first analyze the client’s company & expected goals, whether it be lead generation or straight-on promotion of products or services. 

We then do keyword research and come up with an extensive list of keywords and targets to find the perfect and affordable combination for our clients. After a short test run, we then filter & modify to ensure our clients are satisfied with our end result and generate QUALITY traffic, as apposed to a plethora or un-wanted traffic.

 
At the end of the day, our goal is to guarantee an excellent ROI. (otherwise it wouldn’t be worth the while)

BOOST WEB & SEO

 
4645 East Anaheim St.
Long Beach CA 90804
 
 

CALL NOW 800-524-2320

 

FIRST LET’S DEFINE PPC

Pay per Click is a way for online advertising that simply means the purchase of sponsored links on the pages of the search engines that display results. 
Many people think that this is a short-cut measure used before a sustained SEO campaign can take effect. However, if it is used effectively and systematically, Pay per Click can be used for a long period of time and along with all kinds of online marketing campaigns.
Search Engine Optimization together with Pay per Click advertising equals Search Engine Marketing  (SEM) or known more commonly as Internet Marketing.

AND NOW….THE IMPORTANCE OF PAY PER CLICK ADVERTISING

In any form of advertising, speed is of the essence and all Pay per Click (PPC) advertising campaigns can be launched quickly, just by defining your budget, setting your keywords and off you go (This is also done by the PPC companies like ours). With the right set-up, you will see the benefits immediately.
  1. Targeted traffic is lured to your site based on the keywords you or your PPC company has selected for yourmarketing campaign. As such, we know that browsers clicking through to the site are looking for the type of goods and services you are offering.
  2. Pay per Click allows the tracking of results and a user will get a detailed statistic analysis regarding thecost-per-conversion. Cost effective if carefully managed.
 
 
 

BOOST WEB & SEO

 
4645 East Anaheim St.
 
Long Beach CA 90804
 
 

CALL NOW 800-524-2320

Having a new business may be exciting and overwhelming at the same time. You have so much to do in so little time, that you may think in spending some money on advertising or marketing techniques that may work for you rather than those in which you’ll be just throwing money away.

You may as well think that a website is not needed, if you use basic social media : Facebook, Twitter, or that using local listings ,such as Yellow Pages, or local newspapers will be enough but what many business owners still don’t know is that the most potential costumers look for businesses online before they even hit the streets in the hunt for any services they may be looking for.
 
With the current economy it is essential to be found online, and just having a website or social media is not enough you also need to market your website in a way that lets costumers find your business first.
 
According to a study by the Kelsey Group, 97% of consumers use the Internet to search for products and services within their local area.  Which tools do they typically use?  90 percent use general search engines; 42 percent use comparison shopping web sites; 48 percent use online yellow pages services; and 24 percent use vertical search engines.
With all this in mind, businesses need a strategic approach so they can be found online on different paths, including directories, niche blogs and social networking sites. A diverse online presence can make a big difference to your marketing strategies to be successful.
SEO for small businesses is a very powerful tool that will provide you with a better reputation as much as online as offline. People will be talking about you and your business and guess what, this can only be positive if you work it properly.
 
Pay-per-Click or PPC advertising, also known as paid search, helps you target your advertising messages to local audience as they search for products and services like yours. PPC can be very helpful if you are seeking to drive immediate and targeted traffic for your web as long as you’re willing to pay for each click.
 
SEO may take a little longer to get your site listed on page one of the Google results, but you will continue to get high rankings long after your SEO efforts are done. 
 
Here’s one of our client’s listings, as you can see No. 1 google page in 4th place !
  
And this is why we offer full packages for our costumers, making sure that all areas are covered. While dedicating time and money on your site is important, also is building your online reputation with a working team that understands your taylor-made needs.
So if you guys have any questions or are looking to get a quote, let us know!
 
 

BOOST WEB & SEO

 
4645 East Anaheim St.
 
Long Beach CA 90804
 
 

CALL NOW 800-524-2320

 

We as an SEO company have multiple new tasks and new learning to do, this happened to me when I was assigned to do Pawn Shop blogging… I was LOST!

 
I didn’t knew much, as the rest of the world, about pawn shop but what it is said and told to us since we are little, it is a place to sell things when you need fast cash, a place where people sell stolen stuff and so many other stories we could spend a few posts on it.
 
So how do we approach such a stigmatized niche? Simple answer is , investigating all there is to know about them, so first thing i went on and did was to try to use posts that would better the reputation of the industry, like educational posts regarding pawn shop procedures, requirementes, etc…
 
Here i leave you a few more ideas for those pawn shop bloggers out there whom may be just starting fresh:
 

1. PRODUCTS YOU SELL : 

Use the first thing you have in hand! Your products 🙂
 

2. OFFERS/COUPONS : 

 
Nice discounts will always drive new costumers to you.
 

3. GEMSTONES:

 
 People don’t know much about their meaning, origin, etc… Illustrate your clients
 

4. ANTIQUES

 
Everyone loves antique items, at least one. They will always bring a memory or two back.
 

5. STORY OF PAWN SHOPS

 
It is never too late to show people they’ve been here since forever and also are part of the economy of the nation.

6. EDUCATIONAL POSTS ON TO PAWN SHOP PROCEDURES

 
A well educated client is a best consumer!

7. NEW ITEMS: 

 
Your people want to know what’s new, you never know when you may get someone’s interest with something new.

8. ANSWER QUESTIONS: 

 
Companies whom are open to questions and suggestions gets more clients and build better relationships

9. SERVICES OFFERED/NEW SERVICES: 

 
Keep your people informed on what’s new!
 

10. INSIDE THE SHOP:

 
Talk about your employees, regular costumers, pictures of the inside and outside of the shop, etc…
 
Hope i have helpend once more with this post, since sometimes is hard to get inspired to write, even if you’re an awesome writer.
 
Keep you posted! Ask Questions! Post Comments! and don’t forget to quote with us!
 
 
 
 

 

BOOST WEB & SEO

4645 East Anaheim St.

Long Beach CA 90804

 

CALL NOW 800-524-2320

 

n this Online world things may work out or not for your company depending of the kind of SEO you choose to get done for your website and or Social Networks.It is important that by the time you’re ready to take this steps (since sometimes it may be a costly but worth asset for your business.), that you know at least some of what kind of service you may be looking for and what results should you get.

So the question many people: Why so many hats? White, Gray Black? Does it really matter?
Does it makes a difference? Read more have a better idea before you choose to get SEO done for yourself.

1. WHITE HAT SEO:

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This is the ethical SEO, the most logical and first one anyone starting would follow, is all about best practices. Meaning following all google’s, Bing’s, Yext‘s standards to be properly ranked, using the right keywords and lots of organic on your SMM.

I’m not going to deny that White Hat SEO, asides from being the Search Engine Elite’s friend, it takes longer than any other technique, but trust me, it is worth it.

Here’s some White Hat SEO practices:

CONTENT

  • Researching relevant keywords, both short ail and long tail keywords
  • Including keywords naturally in page titles, headings, link anchor text, other page content, and alt tags
  • Studying analytics reports and fine-tuning the content to further optimize it for targeted keywords and to help direct traffic to relevant pages
  • Adding fresh content regularly

CODING

  • Using correct HTML markup (for example, heading tags) so that search engines can identify headings and other types of content correctly
  • Making sure that all the code is valid (or at least won’t stop search engine bots)
  • Creating site maps so that every page is linked to and search engine bots can crawl every page
  • Using CSS to separate content from markup and thus increase keyword density by having less markup to crawl

LINKING

  • Creating quality content that other people will want to link to
  • Asking to have directories and other relevant websites link to the site
  • Optimizing pages for social media in the hopes of attracting social media links
  • Arranging for link exchanges with relevant sites (considered by some to be gray hat SEO)

2. BLACK HAT SEO:

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So time to talk about the “Bad Guys”, not really but yes! Black Hat SEO is a lot more risky than any other, since various techniques are used to trick search engine robots, and to increase traffic in malicious or viral ways. Also Black Hat SEO over stuff with keywords, a fatal decision, since your rank can drop and last months to get back to the tops.

Trying or going too over the top doing Black Hat SEO may result in blocking, banning and worst is that any SEO work you do lasts for years coming back at you to bite your “Behind” every time.

I do not recommend these techniques since I believe all is good ol’ hard work, but some people choose to do so.

Following are some Black Hat SEO practices:

CONTENT

  • Keyword stuffing
    • Overusing keywords in comment tags, alt tags, and meta tags
    • Placing keywords in hidden text (hidden from people, that is) by making their font color the same color as the page background
    • Overusing keywords in visible text, to the point where their repetition is apparent to readers

DECEPTIVE CONTENT

  • Doorway or gateway pages: pages that are stuffed with keywords but that only search engines see because people are redirected to the page with the real content
  • Cloaking: displaying different content to search engines than to people by identifying visitors via IP or via other methods

LINKING

  • Link farms: pages with unrelated links solely for the purpose of creating more links to target pages
  • Spamming forums, blogs, and other social media sites with links (search engines might not penalize sites for this, but it’s considered unethical)

3.GRAY HAT SEO:

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So this would be our middle man, the Mr. Cool guy, that takes more risks than a White Hat , but won’t get your site banned from search engines as a Black Hat could. They may be questionable in SEO techniques but not in the same intensity as Black Hat. But since this Industry everything changes so fast, what may be Gray today, may be Black hat tomorrow.

Here’s some Gray Hat SEO techniques:

CONTENT

  • Having a keyword density that’s high enough to sound unnatural but not at the level of black hat keyword stuffing
  • Publishing duplicate content at different sites

LINKS

  • Link building where relevance is less important
  • Planned three-way linking
  • Using paid links
Remember if it sounds too good to be true, it may be. No SEO is done over the night, once i again it is based on Hard Team work that takes time. I hope this post could add some more into your bucket knowledge.
Let us feel the love and Leave us a comment or visit our Website.

BOOST WEB & SEO

4645 East Anaheim St.
Long Beach CA 90804

CALL NOW 800-524-2320

Here we will explain more fully the needs of SEO:
  • Search Engine Optimization (SEO) is the key tool for the website owners to get more traffic to the website. Optimization of a website is crucial to get traffic and maintain the level over the search engine. The main aim of the search engine optimization is to get more traffic from diverse sources and to get repetitive visitors.
  • SEO plays a crucial role in online business websites as well as other interactive sites. With regular update of content on website, SEO helps to get more traffic. There are other ways like link exchange and subscribe to RSS Feed that are more crucial parts under SEO work.
  • Based on the specific keywords SEO can generate good traffic and ultimately affect the revenue for e-commerce site. You can see many e-commerce sites which are getting success with SEO to get more traffic. The exchanging of link and made directory can enhance the traffic towards the site.
  • It is crucial to maintain the position on the search engines like Google, yahoo and others. The SEO ranking can be monitored by Alexa and other ranking site to monitor the position over the search engine. You can monitor your website by getting the rank to know the status of your website.
  • A Search Engine Optimizer needs to look for the new keywords and work on specific key words to get new traffic. Many SEO tools are useful to get article or text submission automatically. A Search Engine Optimizer must be aware about the latest tools to get submitting text over free article directories.
  • Practicing website optimization with ethics is more important. There are many Search Engine Optimizers which are using shortcuts to get the better result but ultimately they are trapping under crawler.
  • The ultimate goal for the website owner and SEO is to get the traffic and appears in first five pages of the search engine and maintain the positing online and also to get the repetitive users on their website.
Are you ready to get ranked properly?
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CALL US  +1 800 524 2320OR  CONTACT US ONLINE.

Boost Web & Seo

4645 East Anaheim St.
Long Beach CA 90804

VISIT OUR WEBSITE TODAY


In 2011, Hertz’s mobile traffic accounted for 4% of its Hertz.com total traffic. In 2012, that number rose to 12% — and the company only expects it to rise in the coming years, says Joseph Eckroth, Hertz’s chief information officer.

As a response to the growing mobile traffic, which includes tablet use, and in anticipation of the growth in this segment, Hertz overhauled its website in order to offer responsive web design.
A responsive website changes its formatting depending on where it’s being viewed — on a desktop, tablet or smart phone. Triggers set into the HTML coding of the website dictate how the site re-formats for friendlier views. Allowing this flexibility between screen sizes means that no matter where a person sees the site, it’s in the most user-friendly format for the device. This flexibility is particularly important with the growing number of mobile users.
“We know that 24 months from now [mobile] is not going to be an interesting phenomena but a dominant channel,” Eckroth says, adding that Hertz’s move toward this design is focused on the customer experience.

“We want to have every advantage as mobile grows, and we want people to come to us first and never leave us,” he says. “The only way to do that is by making that experience extraordinarily user-friendly, fast and easy, and then you give them what they want on the device or the browser they want it on, and the HTML responds in the design.”

One of the purposes of responsive web design is to make the website the same across mobile devices, so each type of device had to be tested as well.  Also it is important having brand consistency, adding certain usability factors, such as the ability to tap links easily on a touchscreen.Getting real people to test the site on different devices played an important role in how these usability factors affected the layout of each screen.
Another important factor for Boost is that the company has at least some promotional material that is viewable no matter what device is being used.

WHAT IS RESPONSIVE WEB DESIGN?

Not to be confused with an app or a mobile website, a responsive website allows a company to use the same website coding for various platforms: a desktop, a tablet and a smart phone. For a responsive web design, the coding involves certain triggers that, as a screen gets smaller, make it easier to navigate.
Responsive web design allows a company to more easily manage how its website looks across these platforms. And more importantly, if a change is made to the website, a web developer only has to make that change once, instead of changing the coding for every platform. In essence, a responsive web design formats itself based on the size of the screen you’re viewing it on. As the screen gets smaller, the website is stripped down to what’s most important for the user.

SHOULD YOU HAVE A RESPONSIVE WEBSITE?

While this type of web design has been picking up headlines recently, it has been around for several years.
Companies should be rolling this design out to their site since mobile web use is only going to increase. If your website is seeing mobile traffic — including from tablets — hitting anywhere near 20%, then responsive web design should be a priority.

HOW DOES IT WORK?

As seen in the Boost website, there are multiple trigger points where the site reassembles as you change the size of the screen. This response to the screen width organizes the information so it’s easier to view at that screen size.
A website can be tested on a regular desktop for responsive web design by manually decreasing/increasing the window using the arrows that appear when you hover over the sides of a window. …. also the sizes of the different platform’s screen.

EXPECTATIONS ON BOOST

For Boost the most important part of the website that needs to remain regardless of screen size is the visualization in an organized and attractive way for the user to navigate.A responsive web design will see a return on investment on the long term since your web staff — or your third-party web management company — will need to spend less time working on the website every time there is a change.
As well, the usability just may encourage more people to go through your company’s website when they’re on the go.
So are you ready to be Mobile Ready?

CALL US  +1 800 524 2320OR  CONTACT US ONLINE.

Boost Web & Seo

4645 East Anaheim St.
Long Beach CA 90804

VISIT OUR WEBSITE TODAY

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Boost provides Search Engine Optimization, web design and lead generation for small to medium sized businesses.

Our friendly bilingual staff offers support to both English and Spanish speakers.We understand the process it takes to help your website rank high in organic searches while creating fresh and clean web designs, we strive to do so by using best practices.After a thorough analysis of your website and/or business we then analyze your competition and use all data generated to your advantage. Along with best SEO practices, we also offer to optimize your current site to be search engine compliant.Boost Web & SEO doesn’t just focus on great websites; we personally serve every single customer we come in contact with. From branding to lead generation, large to small companies, personal attention to every customer is just good business.
Because of that we believe personal attention to every customer isn’t just good business it is a judgment of
Link Building, Content Marketing and Reputation Management.Our developers are the best in the industry and
are determined to provide our clients with the best possible solutions.Boost Web & Seo will efficiently and cost effectively help you reach your target audience, increase your sales, build your brand and promote your business.

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