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There’s days in which Muse is not your friend, and leaves you alone as if it was telling you 

“You’re on your own, deal with it!” If today is one of those days and inspiration is gone, don’t think everything is lost, because, there’s ways to help you create a good content even if you’re not inspired.


The mos important thing is not to feel overwhelmed, and over all you must search well, What can you do when you’re not inspired?

 

Cure Content

 

 

Of course you have your top 10 sites that you use as a pattern when it comes to writing an article. You can create a small recap with all the best news from each blog in a frequent basis, and you will be serving your readers with useful and interesting information. With this being said, you will be killing two birds with one bullet, you will have fresh content and up to date, and alse you will create a different post from the ones you usually do.

 

Ask your friends and followers



There’s nothing better than writing something interesting for those who read you, and when you’re missing inspiration you see all that your friends  followers and fans will like to read on your blog. Take a peak on to what is being talked about on social networks, Twitter in this case can be a great ally. Create filters related to the theme/subject of your blog and organize all the information that you see that is alike, then give a personal touch and make a post of your own with updated content.

 

Escaping traditional formats


There’s a lot of kinds of contents that you can do. Escape from the traditional post in which you show text with many images and jump into another kind of content, like interviews, blog collaborations, recaps, info-graphics, etc. A good content is the one that is done with love and desire, and of course, asking the collaboration of other bloggers so they comment and/or answer your questions as to any topic (interviews), this could be something that could fascinate your readers. Asides from these kinds of content, you must link each one of the bloggers you will interview , it will help you to get organic back links.

 

Create Content, even when you don’t need it


We can make researches on specific data that we would like to bring into our blog. We just need to be creative, original and knowing how to filter information. For example, conduct a study on to which kind of data would help your users. Write your thoughts on this topics, and give them your personal idea about it, of course using some “literature“, give an opinion about this data and you may come up with wonderful conclusions. In the end, what matters most, are your conclusions and your own examples, never forget this, don’t forget this.

 

Reactivate posts


Do you thing that once you make a post, you must forget about it, Not at all! Check those posts that worked better for you , read the content and look if you could turn it around adding  something else to the old content. This simple gesture will help you reactivate those old rusty posts so they continue to drive traffic to your blog, and those who just needed some updates or text or images, so they continue to be useful and read.

 

Do something to inspire yourself


Live through my words, you’re sitting in front of your PC and you don’t know what to write about. Minutes go by, hours go by and you still have nothing, not even a word. (*cough* fixes her throat) Excuse me, Do you think that by being there all sittin’ in your chair staring at the monitor real closely you’ll get something? Get UP and DISCONNECT  go for a walk, listen to music, read a good book, go see a good movie.


Breathe some fresh air so you can unplug and enjoy of these new ideas to feed your creativity, it will make you break the routine and you will for sure be back on your computer with another mind set and wanting to create new content.

 

You will have plenty of options when it comes to great ideas to create a great content, the most important thing for you to know how to keep a good blog updated, is not always pure original content. This post is a clear example that not too long ago we made a Blogging 101 for Rookies, and some more posts on content ideas!


Thanks for reading! Enjoy

 

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Even though past year and a half, the Link Building has opened up doors to other ranking factors such as “Mentions” and social networks relevance, but it is still one of the basic pillars of any SEO strategy.

What has changed is the way that we must develop the Link Building Campaigns, if before you wouldn’t care much about how organic your links were, or anchor texts for a second, well Google is now keeping an eye on any suspicious M.O. that we could be engaging for these results. (That sounded so Horatio from CSI:Miami)

1. DIVERSITY AND EASE

Hand holding a glass ball with words

This is not something that I put in first place by mistake, these are two factors that we must insist the most, diversity and ease, becoming key factors to achieve success in any area of online marketing and link building, it couldn’t be less than that.

And with diversity i mean both link sources ( Forums, blogs, local media…) and the best way of getting this is with original content, even if it’s an image, a video, an info graphic or even a whitepaper; this way we will get true organic back links.

2. EVERGREEN CONTENT:

 

Evergreen content tag

We like to call this “green sprouts”, let me explain it better, this is content that does not devalues with time, even if months or years go by, it is still interesting and link-able as the day you published it.

And how do you get this? I always think of the list of strategies of Link Building from Point Blank SEO, shared over 4,000 times and with 409 domains linking to it.

Click to Enlarge Image

But what is the first thing we need to do if we want to create Evergreen content, we need to avoid writting about current news or “Trending Topics” , this kind of content works well on short term, but it disappears right away; what is best is for us to focus in a doubt or a problem, for example : “Which are the best strategies for Link Building” and give a solution, but squeezing every detail into the article to help resolve the doubt/problem.

In EConsultancy, there is a great article about 15 ways to optimise your evergreen content strategy.

3. HAS TO BE SOMETHING WORTH SHARING

Line of light bulbs only one lit, people gathering on to lit bulb

Putting it other way I would say, it has to be something that people is interested in and it does not necessarily needs to be a post in your blog. What I don’t mean to create something that will only link just beacause, but creating a video, a picture or a presentation that someone could later include in their own content, something that will be later claimed by you as a link, in  case they didn’t included it already.

 

4. NOT EVERYTHING HAS TO BE LINKS

Hand Shake

Meaning that even if it’s mentioned it may not link to our brand or our business in a post, but Google will relate immediately a certain kind of content to our brand, and our brand to our page, so don’t go crazy if someone does not link you properly.

5. THINK OFFLINE

 

Not all you do to make your online presence better, necessarily needs to be online. Any action that you do offline might result interesting people of your niche, and it could easily turn into news, as well as converting these echoes into links and mentions for you.

Let’s use as an example, you have a Design agency and you’re offering a free Photoshop course, with a bit effort on social networks you could spread the word about something a lot of people would be interested in, because you need to give (your followers something they can relate in real life), so you can get (the client’s loyalty, share, mention and recommendation).

6. TAKE ADVANTAGE OF THOSE WHO ARE ALREADY LINKING YOU BACK

Wouldn’t it be more likely that someone who has already exchanged back links with you would do it again? Help yourself with theses guys to share and promote your content, if your previous content has been interesting for then, the chances that they link you again will boost importantly. Look in your link profile with a tool like Open Site Explorer to see who has linked to you previously and contact them.

 

7. INVITE BLOGGERS TO SUBMIT TO YOUR BLOG

 

Asides from the classic way of getting back links by guest blogging, invite other bloggers to publish in your blog, they will not only add variety to your content, it will make these bloggers give you relevance in social networks and will definitely link you in the future about they post they made for you, or even using any of your content as a link too.

 

8. BE CONSISTENT

 

Something very important to get organic back links is being constant when it comes to publish content. If too much time goes by between posts, (like we’ve missed out for a few weeks, but hey what can I say is not easy to work Web Development, Guilty!) your reades will start to forget you exist (Pretty please, don’t). Neither is necessary to publish every day, it is better to create quality content once a week than publishing something mediocre every day.

 

9. ADD VALUE

 

If you will center in Link Building in forums and blog coments, the only advise we will give you is to add value to it, and don’t just try to be slick and slide your link at all costs, and overall if these are links that have poor relevance to Google, relevant comments/posts will bring relevant traffic to your web.

 

10. UPDATE YOUR CONTENT

 

If in the past you’ve published something that’s been very successful, why not use that too?
Go through your most successful posts and try to update them, could be with new information or a new focus. If it has worked before, it is most likely to work again.

11. UPDATE CONTENT (FROM SOMEONE ELSE)

This strategy is very effective and useful. Using this tool to find outdated contentyou will be able to see which content has been created for a key word, you can also compare dates, in order to see if the subject is outdated, create the same content updated and contact the websites who originally posted it and suggest them to re-post it.
The best way to find this kind of content is finding any date in which there was an important change, for example, if your niche is Formula 1, almost every year between certain dates there will be new updated FIA norms or rules, searching in these specific dates it is more likely that you find them.
Thank you so much for reading once more, and for your loving patience, we hope you’ve enjoyed. Any questions, suggestions please let us know! We’re here to help.
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Long Beach CA 90804
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Let’s try to find Organic SEO in Google, What do we find?

We find people that are searching for organic SEO, but also they want to know how to do it with tips and tricks, no true organic at all. As my grandmother would say ” we want our cake, and eat it too”, and that just can’t be.

SEO is about generating quality content that provokes interest, with a website that solves a problem or satisfies a need, oriented to the way the user is searching this information, concrete or indexable for search engines. That, my friend, is SEO.

If you’re looking for shortcuts to be first one on Google search, I can give you a clue: There’s None. Or let me correct myself, there’s very few of them, not very effective, they are brief, that are a blatant risk for your website and that usually take more work than doing it the proper way. And if you want to generate value, the content will be your best ally in this mission.

If you’re still focused on finding fast and easy methods that would work…or not, you’re one step away from searching “Black Hat SEO”, “Back Link exchange“, “Blog Networks”, “free articles and press releases” and stuff like that, because this post ISN’T about that, it’s about real techniques that would work this week, and the following, and so on, that will make you grow in a sustainable pace that will never EVER receive a penalization or ban.

1. Know your User:

 

The first thing you need to know is, Who is your audience? Each audience consumes information in a different way.

For example, this post could be called “Techniques on Content Marketing for SEO”, but it is directed to a more reduced audience and specialize, and the advises would be totally different. To know what is people searching you could use some help from Google auto-fill tool, Google Keyword Tool and Google Trends.

Of course, not all is provided by a tool. If you have a website about dogs, it will suggest you like content: Dog videos, Dog websites, Dog pictures, or even synonyms like, K-9, Canine, Wolf, or even give you interesting ideas. But maybe you have detected unimportant niches, such as “videos to cheer you up” or “Videos to see when you’re sad”. Your content solves problems and needs, search which ones are those, how many different ways could this idea be expressed, and create specific content on that.

In other words: Find out which needs you satisfy? How are these searched? Who is your competition? and become the brand everyone wants to see.

You can use the “Persona” technique, that would make it way easier to personalize the content for the different types of users that you could have.

2. Have a Plan:

What's your plan

 

The content must be planned. You must have a clear and numeric goal – Never exclusively SEO-, a specific audience and a load full of ideas and desire to try them all.

.If you don’t plan your content with an editorial calendar, varying formats, specifying which type of user this content is directed to and focusing your users on making a specific function when they visit your web (give you and email, phone, read more posts, follow you on twitter…) it will be hard to know if you’re doing it right or wrong and you will depend only of your intuition to move forward. 

3. Use your Blog:

 

Your blog is not just a great tool to create content that lures Google to your website on it’s own, creating posts with great ranking, but it also allows you to:

• Generate Links: if you generate an easy-to-share content, people will share it, links included, which will benefit your domain and at all it comes with it. Is not all about the post being good, it also helps that your blog is liable and with a good reputation.


• Build Relationships: It is as simple as linking someone else’s links into our web. Millions of people are generating a very valuable content on different subjects, and at least some of them have created a resource that complements your post perfectly: Link Them! Then, if you want to, mention them in twitter, so they know that you talk about them and they know about you.


• Reinforce your Brand: Take care of the aesthetic of your blog, that reinforces the identity of your company or brand, use the side bars, the header, the footer to accomplish your branding goals, and take care of aspects as the color palettes, images, that all elements have harmony with the whole content and brand.

 

4. Friends-from everywhere:

 

Let’s not fool ourselves, getting as many quality links is about relationships. Not only having a well informed group of friends and acquaintances in the online world -that also- but to know how to generate an impact in the person we talk to so they decide to link us, befriend them.


As always, let events, parties, breakfasts and any other excuse so you can meet these bloggers or people in your niche. It will allow you to put a face on the people online, build relationships, and this will lead you to everything else.

 

5. Dig deeper on Social Networks:

 

The organic SEO depends a great deal on the engagement that you get from social networks, first of all because it allows you to establish relationships, it is a ranking factor as is, confirms the link profile and it gives you visibility and branding. Be careful that you don’t get links without anyone knowing about you, and if your content doesn’t have a brand that is safe to link.

And don’t only stay in Twitter and Facebook: social networks such as SlideshareGoogle+Instagram, can be very useful, depends on which niches and brands, and tools like scoop.it or StumbleUpon can help you win a permanent traffic and links. Even blogs and forums on your niche, can be awesome tools, even if they require more investigation, they will get you the visibility for your targeted audience and would be fundamental in getting your first followers. Don’t forget about them.

 

6. Team Think Tank:

Do people like what you do? Try combining with what others do. Alloys are stronger!

It can be working in a static website with all the “influencers” from a blog niche in California, or a niche close to your subject. For example, if you talk about Social Media, why not collaborate with 5 of your friends to create a Tumblr with the mistakes of different brands on social media? or a WordPress with obviously  paid tweets?


It will give you visibility asides from your blog, website and RRSS, and it will allow you to leave the routing to experiment new things.

 

7. Save the Best content for Others:

 

If you’re going to make content, reward those who will give you more visibility.


If you search blogs and ways to participate sporadically -Guest Blogging- try to have a bigger reach than your platform, or that it reached a niche that you wouldn’t be able to reach otherwise. After, reserve the best content for them. If in your blog you can reach 1,000 people and on the other one you can reach 10,000, try harder in the one that will give you more visibility.

 

8. Respect Branding as an SEO Tool:

 

Branding is fundamental in SEO. If nobody knows you, no one will search your brand, remember that SEO traffic keywords with your brand name is also organic SEO. Having a strong brand won’t only make people search you more, but it will turn you into a liable source and will increase the click rate of your results and the possibilities of being shared and linked, meaning, SEO benefit everywhere.

 

9. Video, Video, Video:

The visual content is the most consumed on internet, and video is King. It is the same if you use Instagram Video or if you upload them in YouTube, you must constantly prove that these formats boost your visibility.


First of all, because videos have an easy time when positioning themselves in very competitive searches, and because the video reinforces the textual content like a post and generate more branding, authority and confidence.

 

Captura de pantalla 2013 08 01 a las 09.18.25 15 trucos para mejorar el posicionamiento de tu web con contenido

One of the best examples are Whiteboard Fridays from MOZ.

 

10. Change the Format:

There’s no one and only winner format. Each kind of target usually have one or two preferred formats, but still one single Persona can consume content in different ways. For example, on weekends you watch some videos on Youtube with your friends, on the way to work you read an e-book, while at work you read interesting articles for your kind of job, you get home and go on Facebook ( Eminently visual ) and Twitter ( Eminently textual) and right before bedtime you laugh a little bit on InstagramPinterest and Vine, and if you use so many formats, your audience too!

 

Work on different formats of content, and try which ones work better with your audience: Is it posting a comic every once in a while? Is it videos? Is it shocking images? Or is it better text, so you focus on posts, whitepapers, e-books and researches? Varying the formats will allow you to reach new audiences, create loyalty with those who already read you and consolidate your content strategy by discovering what works and what doesn’t, and your organic ranking will boost and grow as soon as you find the “It” factor.

 

11. Let Users Help You:

 


The users are the best way to generate content without doing it yourself directly: You just have to manage it, and it requires time and dedication, but it brings impressive results.


• Comments: Blog comments and, overall, in products, add priceless SEO value when you add semantic related content.


• Blogs: If you have loyal users willing to talk about a certain subject, Why don’t you let them create their own blogs? This will be generating an indexable content for search engines and capturing a Long Tail traffic as well as gaining loyalty.


• Forum: For websites with a big community this forum can be a winner strategy. Websites like these rank awesomely in a wide range of keywords and topics at the same time, in a very active community that is is constantly planning doubts, offering solutions and generating matters of discussion, you can be sure this will help you in a great deal.


• Q & A’s: If you don’t want to manage a forum but you still want to allow community activity, you can accept questions and you would answer them, as long as you are a source of authority about the topic. In the end an important percentage of Google searches are questions.


• Ambassadors: If you have users that are really IN LOVE with you, participate in everything you do and are absolutely faithful, find ways to reward them and allow them to do their job as living proof of what loyalty to your brand feels like, this will get you more followers. From sending them content before anyone else sees it (Premiere content) so they make them viral, to giving them products or mentioning them on RRSS.

 

12. Create Your Own Images:

 


If you can, use your own images and use a Creative Commons licence so they are usable under accreditation. Seriously, it’s impossible to find good images about certain topics, and ranking number 1 on Google images for a specific post concept, can mean that there’s many bloggers linking you, crediting your work, as the best one they found to illustrate their content.

 

13. Think about the Domain:

 

Make yourself thing in a holistic way: organic SEO is no longer on one page, but the entire domain. If you create a post about, i don’t know, Unicorns in a blog for Death Metal, it would be a lot more difficult that it ranks properly rather than the same content in a child’s blog, no matter how good the content is even if the website has good metrics.


This doesn’t mean that you have to talk about one subject, but it’s good for you to be aware which are your weaknesses and your strengths.

 

14. Work your Personal Brand:


Even if you invest in your blog brand, your own brand is also important. Invest in yourself, because maybe tomorrow your blog changes, your work changes or even you’re in another kind of industry and you’re intersected by other topics, so you need the reputation of this blog converges on you.


Giving yourself visibility in your posts, turning your readers into Twitter followers, subscribers, or using your reputation to increase your contact network are the best ways to become a brand yourself, and make more relevant any future initiative. 

 

15. Find a Good Balance between Quality and Quantity:


Everybody will tell you quality over quantity, and they’re right, but in many occasions the content of great quality won’t generate enough impact, and for it you’d need to dedicate too much time on it.


If you still don’t have contacts, SEO traffic or Links, is convenient that you focus on fast and easy to do content, never mediocre, but don’t pretend to make a Mona Lisa in every post, because no one will read you. If you focus in a long tail keyword, generate relationships, as for a few links here and there, and exchange some exceptional posts when guest blogging, in a few months you could have a greater capacity, and you must follow the higher quality posts even if this means slowing down the quantity.


Finding the balance is, for most of it, what sets appart a good blogger from the rest.

 

Bonus Tip: Don’t think too much:

 

Seriously, if someone has made you think that SEO is complex and inaccessible, forget about them. A website with no kind of SEO optimization can get an excellent natural ranking as long as they have good strategy, offer a unique and relevant content and that considers of high importance relationships and branding.

 

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BOOST WEB & SEO

 

4645 East Anaheim St.

Long Beach CA 90804

 

CALL NOW 800-524-2320

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Hey guys we’ve …

Hey guys we’ve been out for a while now, but stay tuned a Monday post is on the way !

Boost Web SEO

http://www.boostwebseo.com

Mistakes are human, on the SEO field, getting confused over and over again is the only way hit number one position on web rankings, which is the reason why we are used to this kind of M.O. more than any other online marketing field, to deal with useless tactics or a wrong approach until we press the right button. Is hard to learn from other’s experiences, since we didn’t live them, but here’s a list of things you’d like to know to save you some time and a few headaches with your SEO company or your Page Ranking agency.

SEO is changing, and this trend is causing that many agencies whom, before now, boasted performance are constantly being attacked by Penguins and Pandas for not having been able to adapt to the times.

 

It is clear that older tactics don’t work anymore, and because of that it is more important than ever to validate your agency or SEO professional’s capacity to ensure you that they know what they’re talking about, and even more important, that they won’t cause you any permanent penalty or ban to your website.

 

A little clarification here

 

It is very possible that in any other area of your SEO campaign may not be giving you the results you were expecting. Aside from the typical online marketing variables, we find a Google factor, a mutable algorithm that changes at least once a day. Also the SEO usually depends on interdepartmental coordination (Social Media, IT, content …), that in many cases is not fast or it is not directly related, what could be the answer to some of your goals are not reached as expected.

 

Also, it would make a great difference if you have used any online audit, link building campaign, or a full SEO service only once.

 

With this being said, there’s simple ways of detecting when a company is not what they promise.

 

 

Not thinking about goals:

 
 

This is applicable for any area, but in SEO it lies in an ABC approach.

 

Your SEO plan shouldn’t be “Increase SEO traffic” or “Rank number one on this keyword”. Establish concrete and reachable goals, and evaluate how much does this goal adapts to your case. Is not the same that you want to increase your link profile, that making your landing page traffic quality better, in both the KPI’s and targets will vary.

 

Too Many Links, Too Fast

 

Every good website needs its prelims, just like asking out a girl or a conversation with your boss about a raise.

 

If the month the agency you work with tells you they’ve created 100 back links, do not trust. In fact, distrust a LOT. It wouldn’t be the first account that i see that all of the sudden has 50 articles with an obvious spinning in every article farm from here to China. Ask for details and go over them manually. Some tools like Ahrefs that give you the option to see a 2 months history of your link profile growth, so you can see if your growth is coherent or not.

Quality over Quantity

 
 

Same way, if the strategy is built to increase authority of your website goes over hundreds of low quality links before some high quality ones, keep asking questions. You could be in front of a clear scam indicator or faulty criteria.

Thinking of Google

 
 

The previous SEO used to be a little pirate. Let me explain myself here, if 1 out of 3 words from the text have to be cheap catchy phrases to be top ranking for Google, we do it and the user, well.. let them survive as they can.

 

But as Bob Dylan would say, Times are a’ changing, so what we must do now is make sure that Google understands what is our website about (that shows on the content and everything else) but overall that the user feels comfortable navigating, that reads it well and that shares, links or interacts with the website.

SEO without garrison

 
 

SEO a Capella is very tasteless, it needs some dressing that makes it come out to live and give sense to it, try serving yourself some Social Media or PPC, and keep looking at the buffet to see what else would you need.

 

A good SEO company will suggest you content to make them viral on Social Networks, blogger contests for products, the possibility of making an event, a usability audit, test a new platform for your e-commerce, change a word here or there, an injection on SEM for a long tail keyword.. if they’re not doing this there’s huge possibilities that they’re not putting love into your account that is serious mistake

 

It is clear that there’s a lot of horrible websites, that makes you feel sad when you see them and some even take you back to 1999, to the Frontpage times, keyword stuffing and SEO’s with avatar pictures of Matrix (Flashbacks everywhere!)

 

Luckily we’re leaving that era behind, the hard way and a slower pace than we would like to, but it’s being left behind for good.

 

And also luckily for everyone, it is becoming easier and easier to identify an agency that is trying to scam you.

 

Hope you like this reading, stay tuned for more.

 

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BOOST WEB & SEO

 4645 East Anaheim St.

Long Beach CA 90804

 CALL NOW 800-524-2320

 

 

Do you know how many labels or tags does your blog has?

Words cloud

 

It seems like a stupid question, but most bloggers wouldn’t know how to give you an estimate answer, nor telling the differences between, labels and categories to a conceptual level, and maybe not even the advantages of labels or tags, and the need of planning these before starting to blog.

So, Why are Tags/Labels important?

labels

 

The labels serve two purposes: SEO, since they allow to attract more traffic, and User Experience, since it allows the user to navigate easier on your blog. 

About SEO, it allows to match up information about a topic. There are two very important factors that make Google like labels or tags.

 Updated Content

Information update

 

If you’re writing about a specific subject every few days and you tag it, when Google crawls the website for this label sees numerous fresh content, which is a sign that you’re taking care of your website. Besides, if you have lots of content on one subject, it is more likely that Google knows that you talk about the subject, or even that you’re an expert in the matter, and decides to give you a bigger relevance.

For example, if we’re talking about WordPress all day, and we use this label, and we achieve having hundreds of quality posts and original content, Google will value the website for this label. And even knows that every time it index your page, it has loads of new content and coherent, which Google is looking for, it will fall in love with the website and it’s labels and you will drive a lot more traffic.

Indexing

magnifying galss and folders

 

With the previous example, each time Google goes into an WordPress post, it will follow the link of the label and will index again the website and all previous posted articles about the subject. This makes you constantly remind Google that the website exists, and the content inside , and your continuous updates.

Even better, since all the content is related, you generate a link network of content about the same topic in which all posts have already a value (through the link) to that website which wraps all up. The website label is at the center of this network of links.

For these reasons, some websites use a label cloud in the home page. To make it easier for Google to index the most frequently used labels from the home page, without having to going into any post. Regarding the user experience, it is important that the user can access all topics talked about in an article after reading the post. If the reader has read a post about Blogger labels and loved it, he should be able to access more posts about Blogger labels and more posts on Blogger simply by clicking a label.

To make sure that it works, we must try to visually highlight the labels whenever possible, making sure you don’t over load the post with them. There’s not a perfect label amount, depends on the blog, the niche and the blogger, the best guide is common sense.

Important Dangers of Labels

Danger Sign

 

If labels are so wonderful, why don’t you marry them?

Even if labels have so many advantages, they also have some dangers if not used properly, especially if you have a blog with several editors. These are some of them:

Imagine that we’re talking about blogs, so you decide to cover all your corners using the labels, blogs, blogging, blogger, and any synonym that comes to your head. Moreover, you use them in each post that talks about the subject. By doing this you have created four pages with exactly the same content, Duplicate Content, and Google thinks that duplicate content is “Not Cool”. Even worst, since you have used very similar terms if they get some positioning they will fight with each other and will “cannibalize” each other, competing for links and social attention.

 

This goes without saying much, that the user will be lost into which option should he click, and may not understand it’s duplicity.

 

Useless Tags

I'm not totally useless I can be used as a bad example sign

 

 

Without any clear policy on tags or labels, many times you end up having thousands of tags with one or no posts. In worst-case-scenario you’d have more tags than posts, and most of them with duplicate content, which will, not only decrease the potential of those pages to position but, indicate bad quality content for Google.

 

How should I handle it, then?

Plan word with little man arranging it

 

 

To manage a blog the ideal would be to start from a very clear idea on which topics will be presented in your blog. You can divide it in a bunch of different principal topics, less concrete and with more potential of search engine positioning, these will be the categories.

 

The categories are in every website, and their roll is similar to the tags, but with a step ahead: always visible, more important for navigation, more updated. Keep them for content that you will be talking about frequently without being too specific.

 

After that , brake those categories into more complex topics. For example, if we’re going to talk a lot about Blogger, we could consider it a Category, and establish the tags for Blogger tricks, Blogger Themes, Blogger widgets, and we could spend the rest of the day breaking these down.

 

When in doubt between various words, make an analysis of key words and choose the one that fits better to your SEO strategy or the one that the user would understand better.

 

The best option is to have a list of tags and come back to this list in case of any doubts. If you have a group of writers a Google Docs would make wonders, trust me!

 

Again, there’s no perfect number. In some blogs the topics are limited, less than 100 tags/labels is a perfect number, while for other blogs less than 600 could be impossible. A good example of a blog that manages perfectly the amount and variety of content with very few tags is Smashing Magazine ,  while with a great amount of tags would be a great fit for a movie or recipe/Cooking blog.

 

I have already messed it up, now what?

Now What sign

 

 

If you already have a blog and you’ve made the mistakes we just told you not to, you still have hope, follow these 3 easy steps:

 

Analyze the labels/tags traffic

Little man with big magnifying glass

 

 

Study carefully the ones who have not brought any traffic since the beginning and put them on the “delete” list. Besides, pay close attention to the ones who don’t bring any more traffic, and if they have at some point, try to see if there’s anything you could change to fix that; Has it been a long time without updating the? Have you used them improperly? Was it substituted by another tag? Using theses answers you will decide if the label lives or dies.

 

By the way, take the ones who drive more traffic and have them in the VIP list, so don’t even think about touching those if it isn’t to put them in an altar :).

 

 Analyze the tags on your CMS

tag cloud

 

 

Check which tags have 0 posts, you could be amazed. Mark a minimum of posts to make a label viable, and add those into the black list. Check before non of them are driving important traffic by any means.

 

Duplicate labels

two zebras

 

 

If after doing this you see that there’s still some duplicate labels, but haven’t ended up in the black list, decide what to do. I always rather have a coherent blog and decide for one of both.

 

Once you’ve closed the black label list, decide where you will redirect. Some can be added to the categories that you keep, others will need new categories for the ones you will delete (for this you will make a little research on keywords) and others would be hard to rearrange because they can’t be grouped or are topics that you don’t talk about a lot. You can redirect these to your home.

 

Once you decide the substitute labels/pages, apply a 301 redirection that passes the current authority to the new ones.

 

After this long hard work, keep all the key words written, and from that day on make it your bible. If at any given moment your tags become a headache again, you just have to re-read your list and remember how to manage them and you should have no problems.

 

And if you do, please let us know, leave us a comment, we will be glad to help you.

 

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While going over some marketing surveys lately, I actually realized the true importance given to social networks nowadays, so i decided to put this little post together for you guys, please enjoy.
Observing Anderson Analytics, we’ve discovered that after surveying  members of Facebook, that at this moment use social networks consider this a very effective and efficient way to obtain opinions of the decision makers nowadays.

Just like these reports show, 66% of the individuals surveyed have admitted that they have a lot to do in the decision making of their companies or businesses. These members are also more active inLinkedIn, and are the best source of qualified opinions, becoming great influence in different groups.The thing is most people rather use a product that has been recommended by either someone they know or a public/famous figure.

Everything is changing. These social networks represent a great opportunity for market researchers, making communication possible among that audience that is hard to reach with printed media. So companies understand and respond to costumer’s needs, their behavior and preferences in a more direct way.

No we as ourselves this question… Are social networks the future for market researchers? I guess so.

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What can you do to get organic back links?

 

1. Offer good content:

Apple with Fresh Content sign in front

 With a good content you have part of the work already done. If your content is good, you will soon have more and more users following you, comment your posts, and the word to mouth will do the rest. Little by little you will be linking from other blogs as a reference for your quality content.

 

2. Create Relationships:

Two man shaking hands through laptops

Talk with other bloggers about your subject, establish relationships with them, and comment in their blogs. Besides giving us popularity among other bloggers and their followers, will help us create direct relationship with each and every single one of them.

 

3. Be yourself in social media and offer interesting content:

 

content marketinf and link building collapse in one circle

 Comment in similar blogs, and get to know them well. If your comment is worth it, as soon as you start establishing a friendship with them, they will also comment on your website/blog, and over the most important thing, the will share your content among their followers. That, of course, if you do it using “Common Sense” (Here we go again!), blowing your own whistle doesn’t work, comment to add value, not just to post your links.

 

4. Anytime you feel inspired while writing, mention it!

Feel inspired and create enthusiasm

  There’s no inspiration gurus nor divine muses, the good ideas are always found with previous work. This is something fully beneficial for both you and your readers, and there’s nothing better than being grateful.

 

it is not happy people who is thankful, it is thankful the people who are happy

 

And remember that the most important thing, overall, is to do it with love, and common sense, we’re said it a few times already, but… It is our job to do so!

 

Thanks for reading!

 

 

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become a better blogger sign

Creating a blog for the firs time can seem overwhelming, but the truth is, it’s one of the simplest ways to join the online community. Check out these tips to make sure your blog is positioned for success:

 

1. DEFINE CLEAR GOALS:

man with a jiggsaw piece on a road to a bign Goal sign
 
 
 
Before you start a new blog, it is of huge importance to define your goals for it. Your blog has a better change of success if you know from scratch what you hope to accomplish with it. Are you trying to establish yourself as an expert on the field? Are you promoting your business? Do you blog for fun only and to share your ideas and opinions? Your short and long term goals for your blog are dependent on the reason why you’re starting it anyways. Think ahead of time on what you’d like to gain from your blog in 6 months, 1 year, 5 years . Then design, write and market your blog to meet these goals.
 

2. KNOW YOUR AUDIENCE:

man using a speaker towards a crowd
 
 
Your design and content should reflect the expectations of your audience. For example, if your intended audience are young adults, the design and content will be really different than a blog targeted to business professionals. Your audience will have inherent expectations for your blog. Don’t confuse them but rather meet and exceed those expectations to gain reader loyalty.
 

3. BE CONSISTENT:

 
bullseye with 3 darts on it
 
Your blog is your brand, just like Coke or Adidas, your blog represents a specific message and image to your audience, which is your brand. Your design and content should consistently communicate your overall brand image and message. Being consistent allows you to meet your audience expectations and create a secure place for them to visit again and again. That consistency will be rewarded with reader loyalty.
 

4. BE PERSISTENT:

bullseyes and darts
 
 
A busy blog is a useful blog. Blogs that are not updated frequently are perceived by users as static web pages. The usefulness of blogs comes from their timeliness. While it is important not to publish meaningless posts, since you may bore your audience, it is important that you update frequently. The best way to keep readers coming back is to always have something fresh out of the oven, which is meaningful,  for them to enjoy!
 

5. BE INVITING:

 
two man shaking hand
 
One of the most unique aspects of blogging it is social impact. Therefore, it is essential that your blog welcomes readers and invites them to join a two way conversation. Ask your readers to leave comments, ideas and even suggestions. By doing this you show readers that you value their opinion, and this will keep the conversation going.
 
6. Be Visible:

man holding a Brand sign


Most of your blog’s success relies on your effort outside your blog. Those efforts include finding like minded bloggers and commenting in their blogs, participate in social bookmarking through sites such as Digg or StumbleUpon, and join social networking sites such as Facebook and LinkedIn.Blogging is not a demonstration of, “If you build, they will come”. Instead, creating a successful blog requires hard work by creating meaningful content on your blog as well as working outside of your blog to promote it and develop a community around it.
 

7. TAKE RISKS:

 

  

fish jumping from a small water bowl to a big one
 
 Beginner bloggers are often afraid of the new blogging tools and features available to them. Don’t be afraid to take risks and try new things. From adding a new plug-in to hold your first blog raffle or contest, it’s important that you maintain your blog fresh by implementing changes that will enhance the user experience, instead of overloading it, most likely causing your blog to crash (WordPress). And don’t become a prey for those “Awesome” brand new widgets or pluggings, instead go over your blog’s true needs and goals and review each potential enhancement in terms of how will it make your blog better and how your audience will respond to it.
 

8. IF YOU DON’T KNOW, ASK FOR HELP!

a paper guy helping another paper guy get off paper
 
 
 
Even the most experienced blogger understands the blog-osphere is an always changing place and no one knows everything there is to know about blogging. Most important yet, bloggers are part of a close knit community, and the majority of bloggers understand that everyone is a beginner at some point. In fact bloggers are one of the most reliable and helpful people you can find on the net. Don’t be afraid to reach out and ask any questions. Remember, A fool is that one who never asks questions, rather than the one who risks himself to have some answers.
 

9. KEEP LEARNING:

 

learn sign
 
 
It seems like everyday there’s a new tool available for blogs. The Internet changes are quick and sometimes even drastic, and blogging is not a niche that makes the exception. As you develop your blog, take the time to research new tools and features, and keep track of the latest news in the blog world. You never know where a new helpful tool will be launched that can make a true difference when it comes to great enhancement that could make your like easier and your readers happy.
 

10. AND OVERALL, BE YOURSELF:

just be yourself sign
 
 
You have to remember that your blog is an extension of you and your brand, and your loyal followers will keep coming to hear what you have to say. Add up your personality into your posts and adapt a consistent tone for your posts. Review if a corporate tone would be better for your blog, or maybe a youthful tone, or a comic tone. Then stay consistent with that tone in all your blog communications. People don’t only read blogs to read news , they could read the newspaper instead. so don’t blog like a news reporter, spice things up!

And here it is, 10 tips to be a better blogging! Hope this helps you guys, please show us some love and comment and share!

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If you are one of those who believe in the co-relationship between SEO and Social Media is little or non-existent and that they must be two different and separated techniques, allow me to give you some bad news: with a thought like the previous one you will start to build a huge barrier between your social ranking and success.

Seo & Social image

 

SEO it’s increasingly linked to Social Media (and this is not a news flash), since Google launched Google Plus at the beginning of 2012, the results are, every time,  more and more personalized, besides, Google seems to be telling us with the (Not Provided) that we must stop thinking in the positioning as we have seen it until now.

WHAT IS SOCIAL SEARCH?

social search

With Social Search, i mean the way a search engine uses the information taken from your social networks to personalize your search results while using the Search Engines.

This information can be pages that you follow on Facebook or people that you are connecting with inTwitter or Google+, these results are prioritized for search engines. Same way, it also prioritizes the content that has been shared in social networks by “Influencers”, even if they’re not directly connected with you.

SO, WHY IS SOCIAL MEDIA SO IMPORTANT?

social Media Importance

Asides from the obvious reasons you can think of, like if you have a profile on any of the main social networks we will link easier, let’s stop thinking about links for a second and let’s use as an example how can a good social media strategy affect in positioning.

Imagine you have an online store for scissors, and it happens to be that your scissors are, in fact the most original and sharpest cutting scissors ever created, made of pure stainless steel. Your focus is centered in costly link building strategies and content generation, while your closest competitor, who has lower quality scissors, has a huge presence in social networks.

What will happen then? Is the world backwards? Well, that huge amount of people who follows your competitor on social networks, and simultaneously all the people who is connected to them will have as a priority your competitor as a result in any future search.

Darn it! Because if we add to that, that most people trust more in a product if a friend or acquaintance recommends it, you will be losing even more sales and this turns into a vicious cycle: while more people follows you on social networks you will be visible for more people and as a result , more followers.

NOW, WHAT DO I DO?

TREAT SOCIAL MEDIA AS IT WAS SEO

Analyze everything, and with this I mean, you have to know which content works in your social networks, what kind of people follow you, what kind of people you want to be followed by, what is it that they like and what is it from your web that attracts potential new clients:

•  Make a list with the kind of content that are most shared and/ or commented in your social networks and which keywords are related to this content, Is this content strong in your social network as well as your positioning? If it is, it is time that we take advantage of that and optimize it even more.

•  Now is time to make a list with keywords for which we want to position, are you positioned as you really want? No?  Use your social networks to give a little push to those keywords you want to be on top off. This as always without taking exceeding, use every once in a while these keywords in your social network updates and when you find convenient publish something with a link to your web.

A quick advise: Asides from social networks and Geo targeting, it is really hard to know exactly what is our ranking in search engines, the best way to know it is accessing Google’s Webmaster Tools > Traffic > Search Queries, where Google will give you a list of keywords and an average position in which you are ranknng.

COMMON SENSE AND LOVE

 

common sense

We have said it and will not want to repeat it. To Boos Web Seo, common sense is the factor that brings much more success for social networks as well as ranking. Don’t play with Google nor with your users, give them what they are looking for and the satisfaction level will increase, so your content will bemore relevant for Google.

THAT’S A WRAP!

The content has to be at it’s highest quality, we walk in an “info-xicated” world and we need new different content, with personality and to add value to the reader. Nevertheless, in this case i would like to advise you that are reading me, DON’T LEAVE GOOGLE ASIDE!. Goolge+ is the long forgotten in all strategies, but trust me, it will help I’m completely sure Google+ will be, in a not-so-far future, the key factor that will most influence in Google searches.

THANKS FOR READING!

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CALL NOW 800-524-2320